This week’s guest is Allison Carter. Allison is a Seattle mom of two and believes that every occasion, big or small, deserves to be celebrated. As the founder and CEO of Allison Carter Celebrates, she helps make busy moms’ lives easier and a hell of a lot more fun, especially when it comes to celebrating special occasions and holidays. Her monthly subscription box, Memories in Moments: Unwrapped, brings the celebration straight to your door with holiday-themed crafts and activities planned, prepped and done for you.

Allison shares, with Michelle, her expertise with other female-owned businesses, how she helps them scale and gain massive visibility and credibility through simple PR strategies. Allison and her business have been featured in Oprah Magazine, Forbes, Better Homes and Gardens, Martha Stewart, Buzzfeed, Real Simple, and more! She's currently planning her first in-person event, Ultimate Product Party, which is all for product-based businesses looking to scale and sell more products! She's Bravo obsessed and never turns down a girl’s night with scratch margs.

If you are interested in attending the @ultimateproductparty 2-day conference, use PROMO CODE RETAILWHOREUPP at checkout for $50 off your ticket.

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