What Works

EP 463: A Brand is a Constellation with N. Chloé Nwangwu


Listen Later

How do you get seen in a world that doesn't see you? How do you get recognized when so many systems are designed to keep you unrecognized? Those are the questions at the heart of today's episode. In the 2nd episode in my 5-part series on decoding empathy, I talk with behavioral scientist and brand strategist N. Chloé Nwangwu about how she helps underrecognized people "emerge from the margins" and get noticed.

Footnotes:

  • Find out more about Chloé Nwangwu and Nobi Works
  • Sister Outsider: Essays and Speeches by Audre Lorde
  • The Question of Access by Tanya Titchkosky
  • "Why We Should Stop Saying Underrepresented" by Chloé Nwangwu on HBR
  • "Racial attention deficit" by Sheen Levine, et al
  • "Forget the ambition gap, it's the ‘ambition penalty’ that's really holding women back at work" by Stefanie O'Connell Rodriguez on Glamour
  • Speech by Angela Bassett 

Every episode of What Works is also available in essay form at whatworks.fyi 

What Works is funded by readers and listeners. To help support this work, upgrade to a premium subscription for just $7 per month.

  • (00:00) - Aren't we all the same?
  • (01:42) - Introduction
  • (02:44) - "Institutionalized rejection of difference" Audre Lorde
  • (04:14) - The Mythical Norm
  • (06:20) - Underrepresented vs underrecognized
  • (09:12) - Access and recognition go hand in hand
  • (10:27) - Visibility biases and invisibility taxes
  • (17:38) - What is a brand?
  • (19:09) - A brand in action on the global stage
  • (20:45) - A "politics of wonder"
  • (23:36) - Circle of recognition
  • (27:02) - Conclusion
  • ★ Support this podcast ★
    ...more
    View all episodesView all episodes
    Download on the App Store

    What WorksBy Tara McMullin

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    236 ratings


    More shows like What Works

    View all
    This American Life by This American Life

    This American Life

    91,293 Listeners

    Hidden Brain by Hidden Brain, Shankar Vedantam

    Hidden Brain

    43,622 Listeners

    The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

    The Tim Ferriss Show

    16,159 Listeners

    The Moth by The Moth

    The Moth

    27,051 Listeners

    Creative Pep Talk by Andy J. Pizza

    Creative Pep Talk

    2,009 Listeners

    Good Life Project by Jonathan Fields / Acast

    Good Life Project

    3,376 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,216 Listeners

    The Lazy Genius Podcast by Kendra, The Lazy Genius

    The Lazy Genius Podcast

    6,716 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,087 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,855 Listeners

    How To! with Mike Pesca by Peach Fish Projects

    How To! with Mike Pesca

    1,941 Listeners

    Raising Good Humans by Dear Media, Aliza Pressman

    Raising Good Humans

    1,887 Listeners

    The Clearing with Katherine May by Katherine May

    The Clearing with Katherine May

    153 Listeners

    Handsome by Headgum

    Handsome

    13,694 Listeners

    Culture Study Podcast by Anne Helen Petersen

    Culture Study Podcast

    717 Listeners