What Works

EP 463: A Brand is a Constellation with N. Chloé Nwangwu


Listen Later

How do you get seen in a world that doesn't see you? How do you get recognized when so many systems are designed to keep you unrecognized? Those are the questions at the heart of today's episode. In the 2nd episode in my 5-part series on decoding empathy, I talk with behavioral scientist and brand strategist N. Chloé Nwangwu about how she helps underrecognized people "emerge from the margins" and get noticed.

Footnotes:

  • Find out more about Chloé Nwangwu and Nobi Works
  • Sister Outsider: Essays and Speeches by Audre Lorde
  • The Question of Access by Tanya Titchkosky
  • "Why We Should Stop Saying Underrepresented" by Chloé Nwangwu on HBR
  • "Racial attention deficit" by Sheen Levine, et al
  • "Forget the ambition gap, it's the ‘ambition penalty’ that's really holding women back at work" by Stefanie O'Connell Rodriguez on Glamour
  • Speech by Angela Bassett 

Every episode of What Works is also available in essay form at whatworks.fyi 

What Works is funded by readers and listeners. To help support this work, upgrade to a premium subscription for just $7 per month.

  • (00:00) - Aren't we all the same?
  • (01:42) - Introduction
  • (02:44) - "Institutionalized rejection of difference" Audre Lorde
  • (04:14) - The Mythical Norm
  • (06:20) - Underrepresented vs underrecognized
  • (09:12) - Access and recognition go hand in hand
  • (10:27) - Visibility biases and invisibility taxes
  • (17:38) - What is a brand?
  • (19:09) - A brand in action on the global stage
  • (20:45) - A "politics of wonder"
  • (23:36) - Circle of recognition
  • (27:02) - Conclusion
  • ★ Support this podcast ★
    ...more
    View all episodesView all episodes
    Download on the App Store

    What WorksBy Tara McMullin

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    234 ratings


    More shows like What Works

    View all
    Sounds True: Insights at the Edge by Tami Simon

    Sounds True: Insights at the Edge

    1,838 Listeners

    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,459 Listeners

    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,578 Listeners

    Hidden Brain by Hidden Brain, Shankar Vedantam

    Hidden Brain

    43,272 Listeners

    The Chase Jarvis LIVE Show by Chase Jarvis

    The Chase Jarvis LIVE Show

    577 Listeners

    Tarot for the Wild Soul with Lindsay Mack by Lindsay Mack, founder of Tarot for the Wild Soul

    Tarot for the Wild Soul with Lindsay Mack

    2,825 Listeners

    Emergence Magazine Podcast by Emergence Magazine

    Emergence Magazine Podcast

    470 Listeners

    Poetry Unbound by On Being Studios

    Poetry Unbound

    3,496 Listeners

    Creator Science by Jay Clouse

    Creator Science

    455 Listeners

    Moonbeaming by Sarah Faith Gottesdiener

    Moonbeaming

    1,114 Listeners

    The Gathering Room Podcast by Martha Beck

    The Gathering Room Podcast

    663 Listeners

    A Slight Change of Plans by Pushkin Industries

    A Slight Change of Plans

    1,869 Listeners

    We Can Do Hard Things by Glennon Doyle and Audacy

    We Can Do Hard Things

    40,963 Listeners

    Down to Astro by CHANI Productions

    Down to Astro

    152 Listeners

    Wild Card with Rachel Martin by NPR

    Wild Card with Rachel Martin

    594 Listeners