The #deinfluencing trend is a way for your favorite beauty gurus to reassert their authority—at least according to researchers at Cardiff University. We’ll explain and share our thoughts on the beauty world’s latest viral conversation. Plus: plaintiffs in a new lawsuit allege that Olaplex causes hair loss; hairstylist Jen Atkin has a new line of hair tools and accessories; Astier de Villatte created historically accurate perfumes with the help of an anthropologist; and Jenn is unsettled by cosmetic dermatology in the metaverse and Microsoft’s eerie Bing AI chatbot. Then, let’s Raise a Wand to Pedestrian Project’s ($12!) foot cream, a Creamsicle-flavored lip balm, and a luxurious, oil-infused body-care line from British Columbia.

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