This episode is for those who are selling anything, whether it is an idea to their boss, product to their client or the idea of a new car to their partner. For over 25 years, Jeffrey Fox has been helping clients grow revenues and increase gross margins. Jeffrey is founder of Fox & Company, a management consulting firm that shows clients how to dollarize their value proposition to overcome the price objection and to shorten the sales cycle. Fox has written eleven best-selling business books that have been translated into over thirty languages Fox is the author of How to Become CEO which was on the NY Times, Business Week, Wall Street Journal, Knight-Ridder, and Amazon.com best seller lists. His books have been best sellers in France, Germany, Singapore, Hong Kong, and Russia. His book How to Become a Rainmaker was selected as one of the 100 best business books ever written. His Dollarization Discipline was selected as one of the top thirty business books of 2005.  He is a popular speaker, appearing regularly before senior management groups and sales forces. Jeff is a graduate of Harvard Business School. Fox & Company is located in Chester, CT