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What kind of content should brands be creating to attract new customers?

Mark and Trevor talk about all different types of content you see brands create to attract new customers, from: 

• UGC
• Listicles
• Value prop centered content
• Storytelling
• Testimonials
• and more

Which of these formats are working the best and at what part of the marketing funnel are best to show your future customers. 

They talk about the importance of being new to trends, but how much more important it is to create content that helps you stand out and not blend in.