On this episode, repeat guest Ryan Holm is back on the show to discuss how Leica is taking their already impressive legacy in the optics realm to a whole new level.

The conversation also touches on many aspects of the "buy once, cry once" mindset and how to navigate purchase decisions and avoid falling for the constant hype cycle in today's marketing landscape.

@ryan_holm

@leicahunting

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Go to Wild Sheep Foundation to find a membership option that suits your budget and commitment to wild sheep.

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