Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Igor Lebovic of Kindly Care, based in San Francisco.

Kindly Care is a self-service management platform for hiring caregivers for senior citizens. The Company recently raised $5.4 million of Series A venture funding led by Javelin Venture Partners with participation by MHS Capital and Jackson Square Ventures.

In this episode, Igor talks about venture capital as a "reputation business", how to prepare in advance for a round (e.g. setting up a data room, soft-signaling, etc.), the difference between raising Seed vs. Series A, and much more.