In this episode, Jaime and John Azoni, founder and executive producer of UNVEILD, explore short-form video content and its potential for colleges and universities. Jaime and John discuss the transformative influence of platforms like TikTok and Instagram Reels on the video content landscape and how these changes are reshaping marketing strategies across the board. 

Key takeaways include:

• Great ideas for topics to tackle with short form video.
• Insight into the key elements for developing a successful video content strategy.
• Guidance on the equipment and technical set up needed to create short form video.
• Actionable advice and examples to help you get started.

Guest Name: John Azoni, founder and executive producer of UNVEILD

Guest LinkedIn: https://www.linkedin.com/in/johnazoni/

Guest Bio: John Azoni is a seasoned video producer having led a wide range of video projects over his 14-year career from documentaries and corporate videos, to commercials, social content, educational videos, and everything in between. He is the Founder and Executive Producer at UNVEILD, a video production company helping colleges and universities tell engaging human stories all year long through their subscription approach to video content creation.

- - - -

Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC

About The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! 

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit! 
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register