There is no shortage of options in the digital watch world today.

From watches loaded with more technological features than most people could ever hope to use to models and brands with basic weather and navigational capabilities included, there's a digital option to suit most budgets.

But where do we draw the line on tech reliance in the field? Especially when our phones and satellite messaging devices can already do so much? Enter traditional tool watches.

Simple. Practical. Rugged. Dependable. Do we really need more from our timepieces?

There seems to be more and more interest in classic or traditional watches today, but a lot of that content focuses on fairly high-end brands that many of you will recognize and maybe can't afford.

But for 80+ years, a Canadian company, leveraging Swiss manufacturing has been quietly but confidently building watches for the most demanding and extreme use cases and customers. And they come at a price that most people can manage, especially when compared to the cost of a lot of the other hunting/outdoor gear we spend our money on.

Marathon Watch has an incredible history and legacy within the watch community and, if you've never heard of them before, we hope this episode exposes you to a brand that should be a household name within our community too.

NOTABLE QUOTES:

"One of our customers was deployed in the Middle East when his convoy was caught in an IED. He lost his arm, but the watch survived."

@marathonwatch

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DEALS & OFFERS:

Get FREE SHIPPING from Spartan Precision Equipment with code BTK25 and be sure to check out their new Springbok line of products.

OnX Maps is now available in Canada! Get your FREE trial today. And if you're already a member, check out the exclusive offers and perks available when you upgrade to an Elite Member.

Tired of gut rotting instant coffee? Check out This Is Coffee and get yourself some great instant coffee for when you're in the backcountry or on the road.

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SUPPORT WILD SHEEP:

Go to Wild Sheep Foundation to find a membership option that suits your budget and commitment to wild sheep.

SUPPORT MOUNTAIN GOATS:

Go to Rocky Mountain Goat Alliance to find a membership option that suits your budget and commitment to conserving mountain goats and their habitat.