<p>We review our latest work of the week including our analysis of streaming / CTV advertising pricing, new data from Google, Meta and Amazon showing acceleration in advertising growth - but also caution in spending from packaged goods companies - and the latest from WPP.</p>

We review our latest work of the week including our analysis of streaming / CTV advertising pricing, new data from Google, Meta and Amazon showing acceleration in advertising growth - but also caution in spending from packaged goods companies - and the latest from WPP.

Ep. 59: CTV Prices, 3Q25 Ad Growth Acceleration, 2026 CPG Caution + WPP's Latest Results

Madison and Wall's Brian Wieser digs nto how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. 

Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. 

To learn about becoming a paid subscriber or advertising with us, reach out to Brian at  brian@madisonandwall.com.

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Madison and Wall's Brian Wieser digs nto how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Brian at brian@madisonandwall.com.

Madison and Wall's Brian Wieser digs nto how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. 

Access more M&amp;W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. 

To learn about becoming a paid subscriber or advertising with us, reach out to Brian at  brian@madisonandwall.com.

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Ep. 59: CTV Prices, 3Q25 Ad Growth Acceleration, 2026 CPG Caution + WPP's Latest Results

Ep. 59: CTV Prices, 3Q25 Ad Growth Acceleration, 2026 CPG Caution + WPP's Latest Results

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