What happens when convenience overtakes connection? Josh explores the explosive rise of e-commerce and what it means for small businesses trying to keep up. From the early days of online shopping to today's mobile and AI-driven landscape, he breaks down how consumer habits have shifted and why the in-person experience still holds value.

He digs into the pressure facing local retailers, the lasting impact of the pandemic on shopping behavior, and how hybrid models are changing the future of commerce, offering new ways to compete without losing the personal touch that matters most.

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