What can the fall of a sporting goods giant teach us about the future of retail? In part two of the e-commerce series, Josh takes on the case of Modell’s and how digital disruption and changing consumer habits reshaped the sporting goods industry. He looks at how companies like Nike pulled ahead by doubling down on digital access and rethinking the in-store experience.

Josh also explores how younger shoppers are driving new expectations around convenience, personalization, and tech integration. From augmented reality and voice commerce to automation and blockchain, this episode unpacks the innovations shaping what comes next for retail.

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