We get asked all the time how we convert so many people from pain-based care into wellness and lifestyle adjustments. The answer isn't one magical conversation. It's a hundred small ones that happen from the moment someone sees your website to the moment they sign their wellness plan. You're either guiding the conversation proactively or you're scrambling to convince someone reactively. And one of those feels good, the other feels like you're selling something you shouldn't have to sell.

🔥 In This Episode:

• Why wellness care needs to be communicated from the first phone call, the tour, the paperwork, and every touchpoint before someone ever gets adjusted
• What table talk is and how we use our EHR system to prompt specific conversations at specific visit numbers so nobody falls through the cracks
• How to prep conversations at certain visits, reinforce them along the way, and have specific talking points throughout their journey before they finish their initial plan
• Why sharing stories of other patients (especially the hard cases and the flare-ups) builds more trust than only celebrating the wins
• The practice of tracking objections and questions to figure out where you need to add table talk earlier in the journey so you're not reactive

If you're noticing people dropping off after they feel better, or if you're having to convince people to stay instead of them already expecting to transition into wellness, this episode is your blueprint. Guide the conversation. Don't wait for them to make assumptions in their own heads that you then have to work backward from.

Connect with us:

• Instagram: @drsaranelsongray, @dr.marisa.nicole10, @theheartworkpodcast
• Email: [email protected]

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