Most entrepreneurs assume success comes from strategy. But for many, it actually begins with identity and who you are becoming as you build.
In this episode, cohosts Dr. Danielle and Kyle Roach sit down with Drs. Lacey and Colten Nevel to share how they went from chiropractic students with a vision to running a values-driven, family-centered business. They talk about the real behind-the-scenes of entrepreneurship, including learning marketing from scratch, setting boundaries, navigating social media, and building systems that support both business growth and family life.
This conversation blends honest storytelling with practical strategies for service-based business owners who want growth without sacrificing what matters most.
What entrepreneurship actually feels like in the early stages What chiropractic school prepared them for and what it did not How family mentorship shaped their mindset and confidence Why boundaries matter for long-term success How social media helped them build trust and community The difference between strategic content and random posting Organic marketing compared to paid ads and where people go wrong How to build systems that reduce overwhelm and create freedom How to become more confident speaking on camera What traveling with kids looks like while running a business How a growth mindset changes the entire trajectory of a businessThis episode is for entrepreneurs, clinic owners, and service-based business owners who want to grow without burning out. If you are building a business with a partner, raising a family, learning how to show up online, or craving more sustainability and simplicity in your systems, this episode will feel grounding and motivating.
Growth does not require more hustle. It requires more intention. With supportive systems, clear boundaries, and a growth mindset, your business can expand with your life instead of competing with it.
🔗 Resources & Links
🎓 Free Training – Clinic Growth Engine
Join our free live training on January 22 to learn the exact system we used to grow Verve from $5K/month to $2M/year. We’ll show you how to get 15–30 new patients every month using SEO, Instagram, and automations.
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Episode Chapters
00:00 – The Journey Begins: From School to Entrepreneurship
02:59 – Building a Business: Overcoming Challenges
05:51 – Family Influence: The Roots of Entrepreneurship
08:55 – Balancing Business and Family Life
11:52 – Adapting and Evolving: The Future of Their Brand
14:58 – Marketing Mastery: Social Media Strategies
18:00 – Creating Community: The Adapt Center
25:11 – The Pitfalls of Paid Advertising
28:00 – The Power of Organic Content
31:27 – Creating Engaging and Authentic Content
33:45 – Strategic Planning and Adaptability in Social Media
36:05 – Content Creation Tools and Techniques
40:37 – Overcoming Fear of On-Camera Presence
45:45 – Building Systems for Business Freedom
50:05 – Traveling as a Business Owner