What do you do when 16 chiropractors are competing for 7,000 people and everyone tells you NOT to open your practice there?

If you're Kailey and Andy Armor, you ignore them all, bet on yourselves, and build a multiple seven-figure practice with two locations in under seven years.

In this episode, hosts Danielle and Kyle Roach sit down with fellow chiropractor power couple Kailey and Andy to talk about the messy, beautiful reality of building a business with your spouse. From their terrible associateship that pushed them to go all-in, to drinking 10 coffees a day for community meetings, to nearly losing their marriage in the grind, this conversation gets REAL about what it actually takes to scale without losing yourself or your relationship.

Whether you're solo, partnered up, or just trying to figure out how to delegate without micromanaging every damn thing, this episode will give you the tools to grow faster, connect deeper, and maybe even enjoy the ride.

WHAT YOU'LL LEARN:

EPISODE HIGHLIGHTS: [01:00] Opening against all odds in a hyper-saturated market [03:45] The terrible associateship that became their catalyst [06:00] The one-to-one coffee strategy that built their base [10:00] 160 new patients scheduled their first week [13:00] Events done right: Culture over conversion [18:00] Achieving 95% conversion by being willing to say no [30:00] Scaling without losing your culture [37:00] Introducing The Unfair Advantage mentoring program [48:00] The 2-2-3 rule for protecting your marriage [52:00] Why structure creates more freedom in relationships

CONNECT WITH KAILEY & ANDY: Instagram: @unfairadvantage_mentoring Website: https://www.unfairadvantagebiz.com/

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Most clinics aren’t stuck because they’re not working hard enough. They’re stuck because their growth depends on one fragile marketing source (usually internal referrals).

In this episode, we break down what actually changed inside our clinics when we stopped chasing random marketing tactics and installed a true marketing operating system that consistently brought in new patients from multiple sources.

If you’re a clinic owner relying on referrals, inconsistent social media, or ads that only work sometimes, this episode will help you identify where growth is leaking and how to fix it without adding more to your plate.

What You’ll Learn:

Episode Chapters:

Key Takeaway:

Next Steps:

Clinic Growth Webinar & EGA Waitlist: https://stan.store/theexpandedcollective

Come say hi on IG @theexpandedcollective

Most entrepreneurs assume success comes from strategy. But for many, it actually begins with identity and who you are becoming as you build.

In this episode, cohosts Dr. Danielle and Kyle Roach sit down with Drs. Lacey and Colten Nevel to share how they went from chiropractic students with a vision to running a values-driven, family-centered business. They talk about the real behind-the-scenes of entrepreneurship, including learning marketing from scratch, setting boundaries, navigating social media, and building systems that support both business growth and family life.

This conversation blends honest storytelling with practical strategies for service-based business owners who want growth without sacrificing what matters most.

What You Will Learn

Who This Episode Is For

This episode is for entrepreneurs, clinic owners, and service-based business owners who want to grow without burning out. If you are building a business with a partner, raising a family, learning how to show up online, or craving more sustainability and simplicity in your systems, this episode will feel grounding and motivating.

The Core Takeaway

Growth does not require more hustle. It requires more intention. With supportive systems, clear boundaries, and a growth mindset, your business can expand with your life instead of competing with it.

🎓 Free Training – Clinic Growth Engine

📲 Follow Free Spirit Chiropractic

🎙️ Connect With Us

00:00 – The Journey Begins: From School to Entrepreneurship

How Systematized Patient Experiences Drive Clinic Growth

Most clinics don’t struggle because they need more patients.

In this episode, Dr. Danielle Roach is joined by her husband and marketing strategist, Kyle Roach, to break down why some clinics grow smoothly while others feel chaotic, capped, or inconsistent, even when the care itself is excellent.

Using real-world examples from Disneyland and Medieval Times, Danielle and Kyle unpack how intentional, systematized patient experiences create trust, reduce confusion, and drive sustainable clinic growth. From patient journey design and automation to expectation setting and team alignment, they explain how behind-the-scenes systems directly impact retention, pricing confidence, and scalability for healthcare businesses.

This episode is for clinic owners who want to scale without burnout by improving systems, not piling on more work.

This episode is for healthcare business owners, clinic owners, and practice leaders who want to:

If you run a chiropractic clinic, med spa, physical therapy practice, functional medicine clinic, or other service-based healthcare business, this episode will help you rethink how systems, experience design, and leadership drive growth.

Clinics don’t scale by working harder.

When your patient journey is intentional and your systems are clear, growth becomes repeatable and pricing becomes easier.

00:00 – Why Some Clinics Scale Without More Patients

Most people approach a new year by asking, “What more should I do?”

We’ve learned the better question is, “What actually deserves to come with me?”

As we started having real conversations about 2026, it became clear that growth does not come from stacking more goals, strategies, or pressure. It comes from clarity, alignment, and building systems that support both your business and your life.

In this episode of The Expanded Life, we sit down as husband and wife to walk through how we are vision casting for 2026 inside our clinics and business, and why this next season feels different. Not louder. Not busier. More intentional.

This is not a motivational episode. It is a behind-the-scenes look at how we are making real decisions right now across multiple clinics, and how you can apply the same framework to your own business as you head into your next growth phase.

This episode is for clinic owners and service-based business owners who feel stuck between wanting more growth and wanting a life that actually feels good.

If traditional goal setting has felt overwhelming, disconnected, or rooted in pressure, this conversation offers a different way to think about growth. One that is built on foundations instead of force.

2026 is not about doing more.

It is about doing what matters with clarity, intention, and the right systems around you.

When the vision is clear, the next steps stop feeling heavy and growth becomes a byproduct of alignment.

If this episode sparked clarity and you want to turn that into action, we are hosting a live training on January 22nd where we will break down our Clinic Growth Engine.

This is the exact system we use to grow our clinics and the same framework we teach clients to build sustainable growth without chaos.

👉 Save your spot here:

For a long time, we thought marketing had to feel loud and exhausting to work. Posting constantly. Chasing trends. Feeling like if we stepped away for a second, everything would slow down.

And honestly, that kind of marketing just wasn’t sustainable for us.

In this episode, we’re sitting down as husband and wife to talk about one of the systems that has quietly supported our practice behind the scenes: SEO. It’s not flashy, it’s not exciting, and it doesn’t give you instant dopamine—but it does work.

We share how SEO became one of the most reliable ways new patients find us without us having to live on social media or constantly push content. From getting our Google Business Profile dialed in to building real authority with content, backlinks, and consistency, this episode breaks down how we actually think about SEO in real life.

We talk about:

Why SEO still matters, even when social media feels louder

If SEO has ever felt confusing, overwhelming, or like something you’ve been avoiding because it feels too technical, this conversation is meant to bring clarity. We don’t talk about hacks. We talk about foundations. The kind that supports growth without stealing your time or energy.

SEO may not be sexy, but it’s steady. And when it’s built intentionally, it supports your clinic, your team, and your life outside of work.

After listening, take a moment to look at your online presence with fresh eyes. Ask yourself whether it’s working for you in the background, or if it’s another thing you’re carrying on your back. That awareness alone can change how you move forward.

Want to build real authority and attract patients consistently?

Get our free Google Business Profile training, where we break down how to optimize your GBP for local visibility and consistent patient growth.

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For the longest time, our chiropractic clinic ran completely on us. Every follow-up. Every DM. Every new lead. If we stopped, everything stopped.

In this episode, we break down the exact marketing engine we use today. The same one that helped us go from $5K months to a $2M/year practice, without working harder.

We talk about:

If your website feels like a brochure, your follow-ups feel messy, and you’re tired of carrying the whole business on your back… this episode gives you the roadmap we wish we had sooner.

If this sparked something for you, even just a small shift in how you see your marketing, that’s a win. Step back, look at what’s actually pulling your energy every day, and ask yourself what you’re ready to build differently moving forward.

Resources:

Ready to Implement the Local Authority Funnel? Join us! 

Join our free community in Circle! 

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If you’ve ever said, “I don’t have time to market my business,” this episode is your new best friend. Today, we’re pulling back the curtain on exactly how we — and our clinic owner clients — use AI like a VA, strategist, business coach, and full-blown operations assistant to save hours, scale faster, tighten up messaging, and finally stop guessing.

From ChatGPT’s Agent Mode doing live research in real time, to deep SEO audits, to building custom GPTs that think exactly like we do… we’re showing you how AI can take over the repetitive work so you can focus on being the authority in your community.

We’re talking:

This is the episode to help you stop doing everything manually and finally leverage AI like the money-making machine it is.

Resources:

Ready to Implement the Local Authority Funnel? Join us! 

Join our free community in Circle! 

Hang out with us on Instagram

In this episode of The Expanded Life, I sit down with the brilliant and wildly relatable Molly Cahill, Instagram strategist, agency owner, and all-around marketing genius for local practitioners, especially chiropractors.

Molly’s story is the definition of trusting the “next right step.” She walks us through how she went from wearing an orthopedic heel lift in her stilettos during corporate sales days (seriously) to quitting her medical sales job at 14 weeks pregnant with no plan—only a savings account, a little faith, and a deep knowing that there had to be a better way.

And she figured it out.

Now, six years later, she runs multiple revenue streams (agency, membership, group coaching), helps local clinics turn Instagram into an actual business driver, not a vanity metric machine, and proves that clarity often shows up after you leap, not before.

We talk about:

You’ll also hear Molly’s hilarious stories about pageant-stage shoe malfunctions (“birds are neat”), cantaloupe as business analogy, and why her IG reel didn’t go viral because of aesthetics—it went viral because perfection is dead and we’re craving what’s real.

This episode is for you if:

📍 Connect with Molly

Instagram: @mollyacahill

Group coaching program: mollycahill.com/sprint (use code SPRINT for $1,000 off)

If you take only one thing away from this episode, let it be this:

✨ If you don’t take your business seriously, no one else will. Bet on yourself. Start before it makes sense. And let people into the real story—not just the polished version.

We just got back from the Wealthy Practitioner Expander’s Retreat, and honestly… this one hit different.

Not because we learned a new marketing hack or another productivity framework. But because it forced us to look in the mirror and ask bigger, harder questions—about who we are, what we’re chasing, and how much room we’re actually allowing ourselves to grow.

In this episode, we’re unpacking:

🎧 Tune in if you’re ready to:

  ✔️ Stop making tiny tweaks and start playing 10X

  ✔️ Audit your identity as aggressively as your business strategy

  ✔️ Be around people who make you uncomfortable—in the best way

  ✔️ Reclaim why you’re working this hard

  ✔️ Finally step into containers that actually stretch you

If this hit home and you're done playing small, come join us inside The Expanded Growth Accelerator. We’ll teach you what to do and hold you to the version of you that actually does it.

See you inside. Let’s make 2026 the best year yet. 🔥

Resources:

Ready to Implement the Local Authority Funnel? Join us! 

Join our free community in Circle! 

Hang out with us on Instagram