The Expanded Life Podcast

Ads don't work? Before you write them off, look at what patients see when they click through to your Instagram. Stock photos, no faces and zero stories lose the patient your ad just paid to find.

In this episode, Kyle and I talk about why people need more trust than ever before they book, and the simple ways clinics can earn it before a patient ever walks in the door.

This one is for clinic owners whose leads click, look around and never book. We get into social proof, getting on camera, answering objections before day one, and why ads are only one piece of the puzzle.

You'll learn:

• What patients check on your profile after they see your ad

• Why Google reviews alone aren't enough to build trust

• How to turn your day one and day two talk into content that pre-frames patients

• The simple way to share patient transformations, even without photos

• Why relying on one source (ads or word of mouth) always catches up with you

Want the content and the room to make it happen? Expanded Live: Palm Springs is a poolside mastermind for clinic owners, January 7 to 10, 2027. You'll walk away with content that builds trust with your community. Early bird pricing ends November 9: https://expanded-live-palm-springs.netlify.app/

Chapters:

00:00 "Ads don't work" and the restaurant test

01:02 They clicked your ad, then found stock photos on your profile

02:20 Marketing is a nine-letter word for test

02:57 Why renting your marketing means nobody is really testing

04:06 What "building trust" actually means with a cold audience

05:03 Where patients start: a problem and a pile of misconceptions

07:39 Map your dream patient's beliefs before she ever books

08:36 Social proof, and why Google reviews aren't enough

10:13 No photos? Get on camera and tell the story

11:04 What patients look for when they check you out

12:40 How to build trust: objections, myths and logistics

14:42 Ads are one lever, not the whole machine

15:13 Your service is the bridge across the canyon

15:43 Turn your day one and day two talk into content

16:36 How you actually get the "family of four"

16:59 Radical ownership: whose job is it to explain what we do?

18:20 When's the last time you bought something with zero reviews?

18:34 Word of mouth is still just one source

19:22 Expanded Live: Palm Springs, early bird ends November 9

If this episode helped, follow the show and leave a quick rating on Apple Podcasts or Spotify. It takes 10 seconds and helps more clinic owners find us.

Resources + Links

Expanded Live: Palm Springs (January 7 to 10, 2027). Grab your early bird ticket and reserve your room:

https://expanded-live-palm-springs.netlify.app/

Work With The Expanded Collective & Install Our Systems In YOUR Practice:

https://tec-accelerator.netlify.app

Follow

Danielle: @dr.danielleroach

The Expanded Collective: @theexpandedcollective

Clinic owners, your burnout isn't from working too hard. It's from being misaligned. I walked into a room of entrepreneurs with sweaty palms after one of the hardest years of my life, and walked out remembering that life is supposed to be fun.

This is a solo, high-energy episode about what happened at our last Elite Entrepreneur Mastermind week, and why the biggest shifts didn't come from a business tip.

If you're a clinic owner who has been grinding, surviving, and quietly wondering what's next, this one is for you. We talk about staying magnetic when things are hard, finding the genius that has nothing to do with your clinic, and why community is the thing most of us are missing.

You'll learn:

• Drew Canole's advice for staying magnetic when life is heavy

• Why we stop doing the exact things that got us here, in business and in life

• How to spot your zone of genius and package it into an offer

• How one conversation on a walk turned a $50K goal into $50K a month

• Why burnout comes from misalignment, not hard work

Come pour into yourself and your business with us. Expanded Live: Palm Springs is a poolside mastermind for clinic owners, January 7 to 10, 2027. Early bird tickets are open now: https://expanded-live-palm-springs.netlify.app/

Chapters:

00:00 Walking into a room of 20 entrepreneurs with sweaty palms

01:10 What EEM is and why we bet on ourselves

02:59 The barefoot guy in the white suit: Drew Canole on staying magnetic

06:01 Why we stop doing the things that got us here

07:00 The breathwork session that left a year of heaviness behind

07:38 What you actually take home from rooms like this

08:22 Your genius has nothing to do with owning a clinic

10:50 From "I want to make $50K" to "$50K a month is easy"

12:32 Why talking about a hard year keeps you stuck

14:39 The real magic happens in the side conversations

15:03 I forgot life was supposed to be fun

15:44 Burnout is misalignment, not hard work

16:15 Expanded Live: Palm Springs, January 7 to 10

If this episode helped, follow the show and leave a quick rating on Apple Podcasts or Spotify. It takes 10 seconds and helps more clinic owners find us.

Resources + Links

Expanded Live: Palm Springs (January 7 to 10, 2027). Grab your early bird ticket and reserve your room:

https://expanded-live-palm-springs.netlify.app/

Work With The Expanded Collective & Install Our Systems In YOUR Practice:

https://tec-accelerator.netlify.app

Follow

Danielle: @dr.danielleroach

The Expanded Collective: @theexpandedcollective

You did the screening. You got the leads. Then Monday hit and nobody called them back. That was us for three years, until this weekend.

62 new leads from the Bump to Baby Expo got tagged, handed to our call center with context, and put into a 7-email follow-up sequence. Nobody on our team logged in to do it. Our AI employee did.

In this episode, Kyle and I pull back the curtain on how we use an AI employee across our chiropractic clinics and our business, and why it's nothing like the ChatGPT tab you already have open. If you're a clinic owner who is still the one doing every follow-up, this one is for you.

You'll learn:

• Why ChatGPT and Claude are built to agree with you, and what an AI employee does differently

• How we onboarded it like a real team member, with an email address, SOPs, and approvals

• The weekly content workflow that goes from performance review to scheduled posts

• How to follow up with every lead from an event without adding a single thing to your plate

• The roles it took off our plate, from ad operations to podcast editing

Ready to stop being the bottleneck? See how we install this system in clinics: https://tec-accelerator.netlify.app

Chapters:

00:00 Why we never followed up with our expo leads (until now)

02:13 The difference between an AI employee and the AI tools you already use

03:17 Why AI tools are built to agree with you, and why that is a problem

04:06 What makes an AI employee proactive instead of reactive

05:01 How we onboarded our AI employee like a real team member

05:24 The weekly content workflow, from performance analysis to scheduled posts

07:34 Why you still have to train it like any new hire

08:00 How it researches vendors and emails them on our behalf

08:37 Getting the impact of an executive assistant for about a tenth of the cost

09:11 How 62 expo leads got a 7-email follow-up sequence without a human touching it

10:58 Newsletters, referral partners, and the follow-through you never have time for

11:39 Every role it has taken off our plate

13:08 How it became the integrator for our family (and our grocery list)

14:39 Why there has never been a better time to be in business

15:42 Why you don't need to become a marketer to grow your clinic

16:28 Expanded Live: Palm Springs this January

If this episode helped, follow the show and leave a quick rating on Apple Podcasts or Spotify. It takes 10 seconds and helps more clinic owners find us.

Resources + Links

Work With The Expanded Collective & Install Our Systems In YOUR Practice:

https://tec-accelerator.netlify.app

Join the waitlist for Expanded Live: Palm Springs (January 2027):

https://expanded-live-palm-springs.netlify.app

Follow

Danielle: @dr.danielleroach

The Expanded Collective: @theexpandedcollective

Your patient journey doesn't start when someone books. It starts months before that, and it's where most clinics are quietly losing new patients.

In this episode, Kyle and I break down what a funnel actually is for a chiropractic or wellness clinic, the 5 stages of awareness every patient moves through, and how to find the one bottleneck between lead, booked, showed, and converted. Plus, how one client added 15K a month by improving their show rate, without spending a dollar more on ads.

Want help installing this system in your practice? See how we work with clinics: https://tec-accelerator.netlify.app

In this episode, you will learn:

00:00 Why your patient journey starts long before day one.

01:06 What a funnel actually is (and why every clinic already has one).

03:08 The 5 stages of awareness every patient moves through.

04:44 How social media reaches people before they ever search "chiropractor near me."

06:03 How to turn referrals into a repeatable system.

06:56 Why posting all day gets views but no leads.

08:37 Each stage of the patient journey: lead, booked, showed, converted, retained.

11:00 How one client added 15K a month by improving their show rate.

13:31 Why social proof is the fastest way to build trust.

15:19 The $20 chalkboard testimonial and the 4 questions to ask your best patients.

16:51 Why your dream patients object to time, not money.

18:03 How to keep nurturing leads who aren't ready yet.

Enjoying the show? Leave us a quick review on Apple Podcasts. It helps more clinic owners find us.

Resources + Links

Work With The Expanded Collective & Install Our Systems In YOUR Practice:

https://tec-accelerator.netlify.app

Follow

Danielle: @dr.danielleroach

The Expanded Collective: @theexpandedcollective

Are you hiring too late, too fast, or based on the wrong things? In this episode, we break down the hiring mistakes we’ve made ourselves and the lessons we’ve learned from helping other clinic owners build their teams. We talk about why you need to hire before you feel ready, how to use your numbers to know when it’s time to bring someone on, why culture and values matter just as much as hard skills, and the difference between hiring a new grad and hiring an experienced professional. We also share our hiring process, from screening resumes and asking better interview questions to shadow days, team feedback, and 90-day evaluations. Tune in to learn how to hire people who give you leverage, buy back your time, and help you build the next version of your business and life.

In this episode, you will learn:

00:00 Why hiring can be your most lucrative decision and your most expensive mistake.

04:45 The #1 hiring mistake of waiting until you feel ready.

06:45 How to know when it’s the right time to hire for your clinic.

10:00 Why hiring part-time to save money can limit your growth.

13:00 What happens when you wait too long and rush the hiring process?

17:15 Interview questions that reveal how someone thinks under pressure.

25:00 What are the risks and rewards of hiring new grads vs. experienced professionals?

28:15 Why you shouldn’t hire based on salary or experience alone.

31:15 The step-by-step hiring process we use to find the right people for our team.

33:30 How to structure interviews to avoid bad hires.

37:00 The shadow day mistake that can keep you from seeing how someone really shows up.

38:45 Why your team should help you decide who to hire.

39:45 How to buy back your time and scale your business.

Resources + Links

Join The Expanded Collective & Install Our Systems In YOUR Practice:

https://www.skool.com/local-authority-builders/about

Follow

Danielle: @dr.danielleroach

The Expanded Collective: @theexpandedcollective

Are you spending too much time and money trying to get new patients through ads? In this episode, we break down how to diversify your patient acquisition strategy and use relationships, referrals, networking, partnerships, existing patients, and past patients to create more opportunities for growth without spending more on ads. We share how provider relationships are powerful referral sources, how corporate wellness partnerships create recurring revenue, and how reactivating past patients brings back people who already know and trust you. Tune in to learn how to leverage the relationships, resources, and patient base you already have to create more opportunities for growth.

In this episode, you will learn:

00:00 Why ads should only be one piece of your patient acquisition strategy.

02:00 Ways to leverage relationships to generate new patients without ad spend.

03:00 The provider referral strategy that helps you attract more ideal patients.

05:00 Tips for getting referral partners under care and turning their experience into referrals.

10:15 How networking events expand your referral ecosystem.

13:00 The corporate wellness partnership that added $1,500 to our monthly recurring revenue.

15:15 Finding new opportunities within services you already offer.

18:30 Tips for personally reconnecting with past patients who already know your practice.

20:15 The 2 mistakes that can make a reactivation campaign fall flat.

23:45 How to combine digital systems with human connection to create a stronger patient ecosystem.

Resources + Links

Join The Expanded Collective & Install Our Systems In YOUR Practice:

https://www.skool.com/local-authority-builders/about

Follow

Danielle: @dr.danielleroach

The Expanded Collective: @theexpandedcollective

What if some of the things keeping you stuck are the things you never stopped to question? In this episode, we’re diving into the power of asking “why” and challenging the beliefs, systems, schedules, and decisions we’ve carried forward simply because they’re familiar. We share how this mindset has changed the way we approach our own business and life, why we stopped recording video podcasts, what that decision taught us about challenging the status quo, and how the same mindset can help you rethink your schedule, team structure, pricing, care plans, delegation, and the way your business fits into your life. Tune in to learn how asking why can create more leverage, freedom, and alignment.

In this episode, you will learn:

00:00 Why we started questioning the things we do on autopilot.

03:45 How to identify the things in your business that are no longer serving you.

07:45 The different areas to examine when your clinic feels stuck.

11:30 How to build a practice that fits your life instead of letting your business take it over.

14:30 Are you building your dream or someone else’s version of success?

18:30 How the right team structure creates the leverage to reach your goals.

21:30 The business decisions that can help you work less and make more.

24:30 How to calculate the value of your time and identify higher-leverage work

Resources + Links

Join The Expanded Collective & Install Our Systems In YOUR Practice:

https://www.skool.com/local-authority-builders/about

Follow

Danielle: @dr.danielleroach

The Expanded Collective: @theexpandedcollective

Are you busy, overwhelmed, and still unsure why your clinic is not making more money? In this episode, we break down how to use your data to understand the full patient journey and identify exactly where your clinic is gaining momentum, losing patients, or leaving money on the table. We talk about how the right numbers show whether you have a marketing problem, a follow-up problem, a systems problem, or a profitability problem. Tune in to learn how to compare acquisition costs to patient value and use data to make smarter decisions that help you grow with more clarity and confidence.

In this episode, you will learn:

00:00 What numbers should you actually be tracking in your clinic?

04:00 How to calculate your cost per lead across different marketing channels.

05:45 What your lead-to-booked appointment rate says about your follow-up.

08:00 How to tell if you have a marketing, follow-up, or systems problem.

10:45 How to calculate your true cost to acquire a new patient.

14:30 What your patient visit average tells you about retention.

17:30 How to calculate lifetime value and compare it to acquisition costs.

19:00 What they learned from an ad campaign they thought was failing.

22:45 Why being busy doesn't always mean your clinic is profitable.

Resources + Links

Join The Expanded Collective & Install Our Systems In YOUR Practice:

https://www.skool.com/local-authority-builders/about

Follow

Danielle: @dr.danielleroach

The Expanded Collective: @theexpandedcollective

Are you a great practitioner but still struggling to run your practice like a business? In this episode, we’re breaking down the shift from practitioner to CEO and why being good at your craft does not automatically make you good at running a company. We talk about knowing your numbers, understanding the patient journey, identifying the constraint in your business, and creating the space and perspective needed to work on the business instead of constantly working in it. Tune in to learn how to make decisions with more clarity and build a practice that creates more revenue, leverage, and freedom.

In this episode, you will learn:

00:00 Are you running your practice like a practitioner or a CEO?

03:45 Why being a great practitioner does not automatically make you a great CEO.

06:15 How flying blind on your numbers leads to the wrong business decisions.

08:30 Why you cannot work in the business and effectively work on it at the same time.

09:30 What separates a CEO from a provider?

11:00 Why knowing your numbers helps you make better decisions.

14:30 The 3 roles every business needs and how to identify yours.

19:00 How trying to bring every idea to life can hold your business back.

22:30 Tips to find the constraint that is limiting your practice.

25:30 How AI and automation help you buy back your time.

Resources + Links

Join The Expanded Collective & Install Our Systems In YOUR Practice:

https://www.skool.com/local-authority-builders/about

Follow

Danielle: @dr.danielleroach

The Expanded Collective: @theexpandedcollective

Are you thinking about opening another location because you believe it’s the next step in growing your practice? In this episode, we’re spilling the tea on what happened when we went from one location to three, and the lessons we learned when things didn’t go the way we expected. We talk about the challenges we underestimated around hiring, leadership, location selection, and managing multiple teams. Tune in to learn why more growth isn’t always better, what to consider before expanding, and how to make more discerning decisions about the business you actually want to build.

In this episode, you will learn:

00:00 The story behind our decision to close a clinic location.

04:15 Why we decided to close our third location.

07:15 What changes when you go from one clinic to multiple?

12:45 What is keeping a struggling location really costing you?

14:00 The hiring lesson we wish we had understood sooner.

16:00 What should you look at before deciding to open another location?

21:30 What are you actually trying to create with your business?

25:30 What to consider before opening another location.

27:30 Lessons we learned about making more discerning growth decisions.

Resources + Links

Join The Expanded Collective & Install Our Systems In YOUR Practice:

https://www.skool.com/local-authority-builders/about

Follow

Danielle: @dr.danielleroach

The Expanded Collective: @theexpandedcollective