Most people approach a new year by asking, “What more should I do?”

We’ve learned the better question is, “What actually deserves to come with me?”

As we started having real conversations about 2026, it became clear that growth does not come from stacking more goals, strategies, or pressure. It comes from clarity, alignment, and building systems that support both your business and your life.

In this episode of The Expanded Life, we sit down as husband and wife to walk through how we are vision casting for 2026 inside our clinics and business, and why this next season feels different. Not louder. Not busier. More intentional.

This is not a motivational episode. It is a behind-the-scenes look at how we are making real decisions right now across multiple clinics, and how you can apply the same framework to your own business as you head into your next growth phase.

This episode is for clinic owners and service-based business owners who feel stuck between wanting more growth and wanting a life that actually feels good.

If traditional goal setting has felt overwhelming, disconnected, or rooted in pressure, this conversation offers a different way to think about growth. One that is built on foundations instead of force.

2026 is not about doing more.

It is about doing what matters with clarity, intention, and the right systems around you.

When the vision is clear, the next steps stop feeling heavy and growth becomes a byproduct of alignment.

If this episode sparked clarity and you want to turn that into action, we are hosting a live training on January 22nd where we will break down our Clinic Growth Engine.

This is the exact system we use to grow our clinics and the same framework we teach clients to build sustainable growth without chaos.

👉 Save your spot here:

For a long time, we thought marketing had to feel loud and exhausting to work. Posting constantly. Chasing trends. Feeling like if we stepped away for a second, everything would slow down.

And honestly, that kind of marketing just wasn’t sustainable for us.

In this episode, we’re sitting down as husband and wife to talk about one of the systems that has quietly supported our practice behind the scenes: SEO. It’s not flashy, it’s not exciting, and it doesn’t give you instant dopamine—but it does work.

We share how SEO became one of the most reliable ways new patients find us without us having to live on social media or constantly push content. From getting our Google Business Profile dialed in to building real authority with content, backlinks, and consistency, this episode breaks down how we actually think about SEO in real life.

We talk about:

Why SEO still matters, even when social media feels louder

If SEO has ever felt confusing, overwhelming, or like something you’ve been avoiding because it feels too technical, this conversation is meant to bring clarity. We don’t talk about hacks. We talk about foundations. The kind that supports growth without stealing your time or energy.

SEO may not be sexy, but it’s steady. And when it’s built intentionally, it supports your clinic, your team, and your life outside of work.

After listening, take a moment to look at your online presence with fresh eyes. Ask yourself whether it’s working for you in the background, or if it’s another thing you’re carrying on your back. That awareness alone can change how you move forward.

Want to build real authority and attract patients consistently?

Get our free Google Business Profile training, where we break down how to optimize your GBP for local visibility and consistent patient growth.

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For the longest time, our chiropractic clinic ran completely on us. Every follow-up. Every DM. Every new lead. If we stopped, everything stopped.

In this episode, we break down the exact marketing engine we use today. The same one that helped us go from $5K months to a $2M/year practice, without working harder.

We talk about:

If your website feels like a brochure, your follow-ups feel messy, and you’re tired of carrying the whole business on your back… this episode gives you the roadmap we wish we had sooner.

If this sparked something for you, even just a small shift in how you see your marketing, that’s a win. Step back, look at what’s actually pulling your energy every day, and ask yourself what you’re ready to build differently moving forward.

Resources:

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If you’ve ever said, “I don’t have time to market my business,” this episode is your new best friend. Today, we’re pulling back the curtain on exactly how we — and our clinic owner clients — use AI like a VA, strategist, business coach, and full-blown operations assistant to save hours, scale faster, tighten up messaging, and finally stop guessing.

From ChatGPT’s Agent Mode doing live research in real time, to deep SEO audits, to building custom GPTs that think exactly like we do… we’re showing you how AI can take over the repetitive work so you can focus on being the authority in your community.

We’re talking:

This is the episode to help you stop doing everything manually and finally leverage AI like the money-making machine it is.

Resources:

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In this episode of The Expanded Life, I sit down with the brilliant and wildly relatable Molly Cahill, Instagram strategist, agency owner, and all-around marketing genius for local practitioners, especially chiropractors.

Molly’s story is the definition of trusting the “next right step.” She walks us through how she went from wearing an orthopedic heel lift in her stilettos during corporate sales days (seriously) to quitting her medical sales job at 14 weeks pregnant with no plan—only a savings account, a little faith, and a deep knowing that there had to be a better way.

And she figured it out.

Now, six years later, she runs multiple revenue streams (agency, membership, group coaching), helps local clinics turn Instagram into an actual business driver, not a vanity metric machine, and proves that clarity often shows up after you leap, not before.

We talk about:

You’ll also hear Molly’s hilarious stories about pageant-stage shoe malfunctions (“birds are neat”), cantaloupe as business analogy, and why her IG reel didn’t go viral because of aesthetics—it went viral because perfection is dead and we’re craving what’s real.

This episode is for you if:

📍 Connect with Molly

Instagram: @mollyacahill

Group coaching program: mollycahill.com/sprint (use code SPRINT for $1,000 off)

If you take only one thing away from this episode, let it be this:

✨ If you don’t take your business seriously, no one else will. Bet on yourself. Start before it makes sense. And let people into the real story—not just the polished version.

We just got back from the Wealthy Practitioner Expander’s Retreat, and honestly… this one hit different.

Not because we learned a new marketing hack or another productivity framework. But because it forced us to look in the mirror and ask bigger, harder questions—about who we are, what we’re chasing, and how much room we’re actually allowing ourselves to grow.

In this episode, we’re unpacking:

🎧 Tune in if you’re ready to:

  ✔️ Stop making tiny tweaks and start playing 10X

  ✔️ Audit your identity as aggressively as your business strategy

  ✔️ Be around people who make you uncomfortable—in the best way

  ✔️ Reclaim why you’re working this hard

  ✔️ Finally step into containers that actually stretch you

If this hit home and you're done playing small, come join us inside The Expanded Growth Accelerator. We’ll teach you what to do and hold you to the version of you that actually does it.

See you inside. Let’s make 2026 the best year yet. 🔥

Resources:

Ready to Implement the Local Authority Funnel? Join us! 

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Hiring doesn’t have to be scary — it just has to be smart. In this jam-packed (and slightly ranty) episode, Danielle and Kyle break down everything you need to know about hiring your first admin, finding a second provider, and building a team that actually helps you grow (instead of giving you gray hairs).

They’re sharing their real-life mistakes, lessons learned, and the systems that turned their clinics into scalable, freedom-giving businesses. From knowing when you’re ready to hire to structuring your onboarding and avoiding desperate “warm body” hires, this episode is your ultimate hiring playbook.

You’ll learn:

If you’re ready to go from overworked operator to confident CEO, this episode will light a fire under your hiring strategy — and probably make you laugh along the way.

Listen now and learn how to hire with clarity, confidence, and a little bit of badass energy.

p.s. we squeezed 2 parts into 1, sorry not sorry it's over an hour. Love you, mean it!

👉 New episodes of The Expanded Life drop every Tuesday on Spotify and Apple Podcasts.

Resources:

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This week, we’re lovingly calling you out — because if we can’t tell who you are, what it feels like to work with you, or why you’re different… your ideal client definitely can’t either.

In this episode, we dig into one of the biggest emotional blind spots in modern marketing: the lack of transparency and personality online. You’ll hear us unpack why showing your face, your space, and your story isn’t “extra” — it’s essential.

We talk about:

✨ Why people buy emotionally (and justify logically)

✨ How social proof, storytelling, and visual transparency build trust

✨ Simple ways to humanize your brand — even if you’re camera-shy

✨ Why “Dr. Bob the Chiropractor” is losing to the cozy, community-driven clinic down the street

✨ The easy content you’re overlooking that can 10x your reach

You’ll also hear the story of how we turned our own clinic into a “third place” — a homey space where moms connected over baby carriers and mimosas. (Yes, mimosas 🍾)

If you’re tired of feeling invisible online, this one’s your wake-up call. Let’s help your brand feel as real as the transformation you deliver.

Because no matter how weird you are — your kind of weird is exactly what your people are looking for.

Resources:

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Most businesses think paid ads are the key to growth — but we’re here to tell you, ads don’t fix broken systems. They only magnify what’s already working.

We grew Verve to over $70,000 a month before ever spending a single dollar on ads. No agency. No massive ad budget. Just systems, storytelling, and a whole lot of intention behind how we showed up online and in our community.

In this episode, we’re pulling back the curtain on exactly how we did it — from optimizing Google and Instagram, to building referral networks that still send patients our way today. You’ll hear why turning on ads too early can actually hurt your growth, and what to do instead to make your marketing work for you.

We’ll also share how one small change in Google’s algorithm completely tanked our new patient calls for a bit — and how diversifying our lead sources saved us. Because no matter how great your marketing is, you need to build it on a solid foundation.

If your systems aren’t ready yet, this episode will show you exactly where to start so you can grow sustainably and confidently — without wasting a single dollar.

You’re ready to grow your practice the smart way, using systems and organic strategies that actually convert. This one’s for every chiropractor, clinic owner, and entrepreneur who’s ready to scale without the stress.

Resources:

Ready to Implement the Local Authority Funnel? Join us! 

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Ever wonder what really goes on behind the scenes of building a multiple-seven-figure practice and a marriage at the same time? In this week’s episode, we ditch the fluff and go all-in on the conversations we have off-mic—about business, mindset, growth, and what it actually takes to scale without burning out (or killing each other 😅).

We kick things off with a rapid-fire Q&A—no prep, no scripts—covering everything from:

Then we get personal—talking about marriage in business, learning to give feedback without burning bridges, and why communication (and coffee ☕) are our secret weapons.

By the end, we circle back to what entrepreneurship is really about: choosing intentional imbalance, expanding your capacity, and remembering that success is built by those willing to grow through the uncomfortable seasons.

📘 Mentioned in this episode:

🔥 Key takeaway: Stop chasing perfect balance—build the life and business that actually light you up.

Resources:

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