76 clinic owners showed up live to a webinar we ran last month. We spent $1,500 on ads, got 150 signups, and made $81,000 in revenue. That's a 54X return.

Now we're testing this exact strategy at Verve to generate new patients. If it works, we're teaching it to every clinic in EGA.

Because here's the thing: if webinars can sell coaching to clinic owners, they can absolutely get new patients into your local clinic.

In this episode, Danielle and Kyle break down the entire webinar strategy, the ad setup, the reminder system that got 50%+ show rates, and how to apply this to local patient acquisition.

Plus: the massive pivot happening in EGA. They're evolving from a teaching program to a done-with-you fractional CMO service. Building your marketing system with you instead of just teaching you how.

What You'll Learn:

Key Results:

The EGA Pivot:

Clinic owners kept saying: "I know what to do, I just don't have time to implement it."

So EGA is becoming a fractional CMO service. New team includes marketing VAs, web designer, media buyer, automation specialists, and video editors. They'll build your marketing system with you in a 90-day sprint.

You'll still own everything. Not renting from an agency forever.

Special Offers:

Resources:

Join waitlist: https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority

DM us @theexpandedcollective on Instagram

Two new patients in January. $11,000 collected in the first week of February.

What changed?

Not the strategy. Not the market. Not the tools.

The only thing that changed was one belief: "I stopped waiting for my reality to change and started acting like my future self."

In this episode, Danielle and Kyle break down the limiting beliefs that are running your business behind the scenes...the ones that feel like facts but are actually just keeping you stuck. From "no one can do it as good as me" to "I'll cheapen my care if I discount," they walk through the beliefs that keep clinic owners small, burnt out, and trapped in practitioner mode instead of stepping into CEO.

Plus, you'll hear the full story of a client who went from 2 new patients in January to a record-breaking $11k week in February by shifting her mindset and going all in on implementation.

If you've ever felt stuck, plateaued, or like you're doing everything but nothing's working, this episode will show you exactly what's holding you back and how to break through.

What You'll Learn:

In This Episode:

[00:00] Cold Open: From 2 new patients to $11k in one week [01:17] Why limiting beliefs are uncomfortable but empowering to address [03:38] How to know when you have a limiting belief [06:37] Danielle's limiting belief about running ads and being seen [08:16] The "referral only" mindset and lowering the barrier to entry [09:54] Systems breaking equals growth (and Kyle's new empathy) [11:52] "No one can do it as good as me" - control vs. fear [14:15] Hiring your first associate and believing they won't be wanted [16:24] Questioning "that's just the way we've always done it" [18:38] Practicing incongruently because you're people-pleasing [20:42] What happened when Danielle stopped doing soft tissue [22:44] The capacity myth: time does not equal value [24:28] Pricing limiting beliefs: lower prices won't get more yeses [26:17] "If I raise my prices, I need to add more services" [27:58] Transformation is the value, not the transaction [29:57] "If I'm not there, everything will fall apart" [30:07] The belief that you have to earn time off [31:51] Client story: 2 new patients in January, $11k first week of February [33:43] 5-step framework to break free from limiting beliefs

The 9 Limiting Beliefs Keeping Clinic Owners Stuck:

5-Step Framework to Break Free from Limiting Beliefs:

Step 1: Get brutally honest about what you actually believe (question everything)

Step 2: Ask yourself - is this belief true, or does it just feel safe?

Step 3: Decide what you want to believe instead (write it down, make it specific)

Step 4: Take one action that aligns with the new belief (don't wait to feel ready)

Step 5: Collect evidence (write down every proof point to override old patterns)

Key Insights:

✔️ Limiting beliefs feel like facts, but they're actually fear dressed up as standards

✔️ You're not protecting yourself by staying small, you're preventing growth

✔️ Time does not equal value - transformation is the value, not the transaction

✔️ Lower pricing doesn't get more yeses, it just means you're leaving money on the table

✔️ If your business falls apart without you, you don't have a business, you have a job you can't quit

✔️ You don't have to earn rest - rest is a requirement, not a reward

✔️ Acting as your future self before your current reality reflects it unlocks everything

Books Mentioned:

Resources Mentioned:

Connect With Us:

Join The Expanded Collective Free Community: join the free community https://the-expanded-collective-community.circle.so/join?invitation_token=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c

Apply for Expanded Growth Accelerator (EGA) Waitlist: https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority

Follow us on Instagram: @theexpandedcollective

About the Hosts:

Dr. Danielle Roach is a chiropractor, founder and CEO of Verve Chiropractic (multiple 7-figure locations), and co-founder of The Expanded Collective. She helps clinic owners break through limiting beliefs and build businesses that support the life they actually want.

Kyle Roach is a marketing strategist, co-founder of The Expanded Collective, and the systems architect behind the Local Authority Engine™ that grew Verve to 2,000+ new patients per year from 15+ traffic sources.

Together, they help clinic owners step out of practitioner mode and into CEO mode by addressing the mindset blocks and installing the marketing systems that create predictable patient flow and sustainable growth.

If this episode helped you identify a limiting belief that's been holding you back, share it with another clinic owner who needs to hear this and leave us a review!

"I tried ads, spent a couple grand, the leads sucked, ads don't work."

Sound familiar?

In this episode, Danielle and Kyle break down exactly why your ads didn't work. Spoiler alert: it's not the ads.

If you've ever run Facebook or Instagram ads for your clinic and felt like you wasted money on "low-quality leads" that didn't convert, this episode is required listening. Danielle and Kyle walk through the six critical steps most clinic owners skip before turning on ads, what ads are actually designed to do, and the exact ecosystem you need to build first so your ads actually convert.

In This Episode:

[00:00] Cold Open: Why your ads actually failed

[01:52] The real problem with "bad leads"

[06:22] Free lead generation strategies to try first

[09:02] Building trust before running ads

[11:02] Why you need a good offer (and how to price it)

[16:00] The psychology of discounting without devaluing

[20:04] Messaging: Specific problems for specific people

[24:36] Campaign objectives (and why boosting posts is a waste)

[29:09] Landing pages vs websites: Why your website kills conversions

[30:37] The Facebook Pixel and retargeting strategy

[33:13] Funnels, follow-up, and speed to lead

[36:37] Final thoughts and community invite

Key Takeaways:

✅ Ads don't create demand, they amplify it. If your foundation isn't built, you're just amplifying a broken system.

✅ Only 3% of your market is ready to buy right now. Stop ignoring the other 97%.

✅ Your "bad leads" weren't bad...your follow-up, offer, or ecosystem was missing.

✅ You need Google ranking, reviews, educational content, and a nurture system BEFORE you run ads.

✅ Specific problems for specific people always win over generic "back pain" campaigns.

✅ If you're not tracking revenue collected (not just leads generated), you're guessing.

✅ Speed to lead matters: respond within 2 minutes or lose 400% more leads.

Mentioned in This Episode:

Resources:

Join The Expanded Collective Free Community: https://the-expanded-collective-community.circle.so/join?invitation_token=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c

Join the Waitlist for Expanded Growth Accelerator (EGA): https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority

Follow us on Instagram: @theexpandedcollective

Follow Danielle on Instagram: @dr.danielleroach 

About the Hosts:

Dr. Danielle Roach is a chiropractor, founder and CEO of Verve Chiropractic (multiple 7-figure locations), and co-founder of The Expanded Collective. She helps clinic owners install marketing systems that create predictable patient flow without relying on referrals or constant posting.

Kyle Roach is a marketing strategist, co-founder of The Expanded Collective, and the brain behind the Local Authority Engine™ that grew Verve to 2,000+ new patients per year from 15+ traffic sources.

Together, they teach clinic owners how to step out of the practitioner role and into the CEO role by building marketing ecosystems that actually work.

If this episode helped you, share it with another clinic owner who's been burned by ads and leave us a review!

What do you do when 16 chiropractors are competing for 7,000 people and everyone tells you NOT to open your practice there?

If you're Kailey and Andy Armor, you ignore them all, bet on yourselves, and build a multiple seven-figure practice with two locations in under seven years.

In this episode, hosts Danielle and Kyle Roach sit down with fellow chiropractor power couple Kailey and Andy to talk about the messy, beautiful reality of building a business with your spouse. From their terrible associateship that pushed them to go all-in, to drinking 10 coffees a day for community meetings, to nearly losing their marriage in the grind, this conversation gets REAL about what it actually takes to scale without losing yourself or your relationship.

Whether you're solo, partnered up, or just trying to figure out how to delegate without micromanaging every damn thing, this episode will give you the tools to grow faster, connect deeper, and maybe even enjoy the ride.

WHAT YOU'LL LEARN:

EPISODE HIGHLIGHTS: [01:00] Opening against all odds in a hyper-saturated market [03:45] The terrible associateship that became their catalyst [06:00] The one-to-one coffee strategy that built their base [10:00] 160 new patients scheduled their first week [13:00] Events done right: Culture over conversion [18:00] Achieving 95% conversion by being willing to say no [30:00] Scaling without losing your culture [37:00] Introducing The Unfair Advantage mentoring program [48:00] The 2-2-3 rule for protecting your marriage [52:00] Why structure creates more freedom in relationships

CONNECT WITH KAILEY & ANDY: Instagram: @unfairadvantage_mentoring Website: https://www.unfairadvantagebiz.com/

Love this episode? Subscribe, rate, and review so more practice owners can find us and stop grinding alone.

Most clinics aren’t stuck because they’re not working hard enough. They’re stuck because their growth depends on one fragile marketing source (usually internal referrals).

In this episode, we break down what actually changed inside our clinics when we stopped chasing random marketing tactics and installed a true marketing operating system that consistently brought in new patients from multiple sources.

If you’re a clinic owner relying on referrals, inconsistent social media, or ads that only work sometimes, this episode will help you identify where growth is leaking and how to fix it without adding more to your plate.

What You’ll Learn:

Episode Chapters:

Key Takeaway:

Next Steps:

Clinic Growth Webinar & EGA Waitlist: https://stan.store/theexpandedcollective

Come say hi on IG @theexpandedcollective

Most entrepreneurs assume success comes from strategy. But for many, it actually begins with identity and who you are becoming as you build.

In this episode, cohosts Dr. Danielle and Kyle Roach sit down with Drs. Lacey and Colten Nevel to share how they went from chiropractic students with a vision to running a values-driven, family-centered business. They talk about the real behind-the-scenes of entrepreneurship, including learning marketing from scratch, setting boundaries, navigating social media, and building systems that support both business growth and family life.

This conversation blends honest storytelling with practical strategies for service-based business owners who want growth without sacrificing what matters most.

What You Will Learn

Who This Episode Is For

This episode is for entrepreneurs, clinic owners, and service-based business owners who want to grow without burning out. If you are building a business with a partner, raising a family, learning how to show up online, or craving more sustainability and simplicity in your systems, this episode will feel grounding and motivating.

The Core Takeaway

Growth does not require more hustle. It requires more intention. With supportive systems, clear boundaries, and a growth mindset, your business can expand with your life instead of competing with it.

🎓 Free Training – Clinic Growth Engine

📲 Follow Free Spirit Chiropractic

🎙️ Connect With Us

00:00 – The Journey Begins: From School to Entrepreneurship

How Systematized Patient Experiences Drive Clinic Growth

Most clinics don’t struggle because they need more patients.

In this episode, Dr. Danielle Roach is joined by her husband and marketing strategist, Kyle Roach, to break down why some clinics grow smoothly while others feel chaotic, capped, or inconsistent, even when the care itself is excellent.

Using real-world examples from Disneyland and Medieval Times, Danielle and Kyle unpack how intentional, systematized patient experiences create trust, reduce confusion, and drive sustainable clinic growth. From patient journey design and automation to expectation setting and team alignment, they explain how behind-the-scenes systems directly impact retention, pricing confidence, and scalability for healthcare businesses.

This episode is for clinic owners who want to scale without burnout by improving systems, not piling on more work.

This episode is for healthcare business owners, clinic owners, and practice leaders who want to:

If you run a chiropractic clinic, med spa, physical therapy practice, functional medicine clinic, or other service-based healthcare business, this episode will help you rethink how systems, experience design, and leadership drive growth.

Clinics don’t scale by working harder.

When your patient journey is intentional and your systems are clear, growth becomes repeatable and pricing becomes easier.

00:00 – Why Some Clinics Scale Without More Patients

Most people approach a new year by asking, “What more should I do?”

We’ve learned the better question is, “What actually deserves to come with me?”

As we started having real conversations about 2026, it became clear that growth does not come from stacking more goals, strategies, or pressure. It comes from clarity, alignment, and building systems that support both your business and your life.

In this episode of The Expanded Life, we sit down as husband and wife to walk through how we are vision casting for 2026 inside our clinics and business, and why this next season feels different. Not louder. Not busier. More intentional.

This is not a motivational episode. It is a behind-the-scenes look at how we are making real decisions right now across multiple clinics, and how you can apply the same framework to your own business as you head into your next growth phase.

This episode is for clinic owners and service-based business owners who feel stuck between wanting more growth and wanting a life that actually feels good.

If traditional goal setting has felt overwhelming, disconnected, or rooted in pressure, this conversation offers a different way to think about growth. One that is built on foundations instead of force.

2026 is not about doing more.

It is about doing what matters with clarity, intention, and the right systems around you.

When the vision is clear, the next steps stop feeling heavy and growth becomes a byproduct of alignment.

If this episode sparked clarity and you want to turn that into action, we are hosting a live training on January 22nd where we will break down our Clinic Growth Engine.

This is the exact system we use to grow our clinics and the same framework we teach clients to build sustainable growth without chaos.

👉 Save your spot here:

For a long time, we thought marketing had to feel loud and exhausting to work. Posting constantly. Chasing trends. Feeling like if we stepped away for a second, everything would slow down.

And honestly, that kind of marketing just wasn’t sustainable for us.

In this episode, we’re sitting down as husband and wife to talk about one of the systems that has quietly supported our practice behind the scenes: SEO. It’s not flashy, it’s not exciting, and it doesn’t give you instant dopamine—but it does work.

We share how SEO became one of the most reliable ways new patients find us without us having to live on social media or constantly push content. From getting our Google Business Profile dialed in to building real authority with content, backlinks, and consistency, this episode breaks down how we actually think about SEO in real life.

We talk about:

Why SEO still matters, even when social media feels louder

If SEO has ever felt confusing, overwhelming, or like something you’ve been avoiding because it feels too technical, this conversation is meant to bring clarity. We don’t talk about hacks. We talk about foundations. The kind that supports growth without stealing your time or energy.

SEO may not be sexy, but it’s steady. And when it’s built intentionally, it supports your clinic, your team, and your life outside of work.

After listening, take a moment to look at your online presence with fresh eyes. Ask yourself whether it’s working for you in the background, or if it’s another thing you’re carrying on your back. That awareness alone can change how you move forward.

Want to build real authority and attract patients consistently?

Get our free Google Business Profile training, where we break down how to optimize your GBP for local visibility and consistent patient growth.

Hang out with us on Instagram

For the longest time, our chiropractic clinic ran completely on us. Every follow-up. Every DM. Every new lead. If we stopped, everything stopped.

In this episode, we break down the exact marketing engine we use today. The same one that helped us go from $5K months to a $2M/year practice, without working harder.

We talk about:

If your website feels like a brochure, your follow-ups feel messy, and you’re tired of carrying the whole business on your back… this episode gives you the roadmap we wish we had sooner.

If this sparked something for you, even just a small shift in how you see your marketing, that’s a win. Step back, look at what’s actually pulling your energy every day, and ask yourself what you’re ready to build differently moving forward.

Resources:

Ready to Implement the Local Authority Funnel? Join us! 

Join our free community in Circle! 

Hang out with us on Instagram