"I tried ads, spent a couple grand, the leads sucked, ads don't work."

Sound familiar?

In this episode, Danielle and Kyle break down exactly why your ads didn't work. Spoiler alert: it's not the ads.

If you've ever run Facebook or Instagram ads for your clinic and felt like you wasted money on "low-quality leads" that didn't convert, this episode is required listening. Danielle and Kyle walk through the six critical steps most clinic owners skip before turning on ads, what ads are actually designed to do, and the exact ecosystem you need to build first so your ads actually convert.

In This Episode:

[00:00] Cold Open: Why your ads actually failed

[01:52] The real problem with "bad leads"

[06:22] Free lead generation strategies to try first

[09:02] Building trust before running ads

[11:02] Why you need a good offer (and how to price it)

[16:00] The psychology of discounting without devaluing

[20:04] Messaging: Specific problems for specific people

[24:36] Campaign objectives (and why boosting posts is a waste)

[29:09] Landing pages vs websites: Why your website kills conversions

[30:37] The Facebook Pixel and retargeting strategy

[33:13] Funnels, follow-up, and speed to lead

[36:37] Final thoughts and community invite

Key Takeaways:

✅ Ads don't create demand, they amplify it. If your foundation isn't built, you're just amplifying a broken system.

✅ Only 3% of your market is ready to buy right now. Stop ignoring the other 97%.

✅ Your "bad leads" weren't bad...your follow-up, offer, or ecosystem was missing.

✅ You need Google ranking, reviews, educational content, and a nurture system BEFORE you run ads.

✅ Specific problems for specific people always win over generic "back pain" campaigns.

✅ If you're not tracking revenue collected (not just leads generated), you're guessing.

✅ Speed to lead matters: respond within 2 minutes or lose 400% more leads.

Mentioned in This Episode:

Resources:

Join The Expanded Collective Free Community: https://the-expanded-collective-community.circle.so/join?invitation_token=8899903ec4a8c71e7e5d83f1b70defd764da8b71-afa83ba8-cb7b-4be9-8cc6-d4bf7d54185c

Join the Waitlist for Expanded Growth Accelerator (EGA): https://stan.store/theexpandedcollective/p/stop-chasing-patients-start-building-authority

Follow us on Instagram: @theexpandedcollective

Follow Danielle on Instagram: @dr.danielleroach 

About the Hosts:

Dr. Danielle Roach is a chiropractor, founder and CEO of Verve Chiropractic (multiple 7-figure locations), and co-founder of The Expanded Collective. She helps clinic owners install marketing systems that create predictable patient flow without relying on referrals or constant posting.

Kyle Roach is a marketing strategist, co-founder of The Expanded Collective, and the brain behind the Local Authority Engine™ that grew Verve to 2,000+ new patients per year from 15+ traffic sources.

Together, they teach clinic owners how to step out of the practitioner role and into the CEO role by building marketing ecosystems that actually work.

If this episode helped you, share it with another clinic owner who's been burned by ads and leave us a review!