The Dealer Playbook

Ep. 643 - The $100 Mistake Your Dealership Keeps Making, With Kyle Disher


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In this episode, I sit down with Kyle Disher, CEO of RevDojo, to peel back the layers on one of the most overlooked, yet game-changing aspects of the automotive industry: hiring, training, and accountability.

Kyle's seen it all—over a decade of dealership mystery shops, thousands of hires, and countless training sessions. Together, we uncover what separates dealerships that thrive from those stuck in survival mode. And let me tell you, the difference often comes down to one thing: commitment to process and culture.

Here’s What We Dive Into:

  • The shocking data from 5,000+ mystery shops: Why some dealerships never even make a single follow-up call.
  • The true cost of poor onboarding and training—and how a few small changes can drive big results.
  • How to tell if your dealership's culture is a winning one (hint: you can feel it the second you walk in).
  • Why dealerships that rely solely on AI are setting themselves up for failure—and how to strike the perfect balance between tech and human connection.
  • Live call roleplays that demonstrate the power of scripts, processes, and positivity in converting leads to appointments.

Kyle doesn't hold back. From uncovering the real reasons behind high attrition rates to sharing the exact playbook for building a high-performing team, this episode is packed with actionable insights that will make you rethink how you approach dealership operations.
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This Episode's Sponsor

AutoFi is Heading to NADA 2025!

 That’s right—AutoFi will be at NADA 2025 in New Orleans, and you don’t want to miss it! Swing by booth #4219 to see how their all-in-one showroom solution can help you sell smarter, not harder. From payment calculations to F&I, they’ve got everything you need to close deals faster and protect your profits.

Want to skip the wait? Pre-schedule a meeting at autofi.com/nada2025 and get ready to level up your dealership game! 

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The Dealer PlaybookBy Michael Cirillo

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