In this episode, my guest is John Dwyer—a marketing enigma known for crafting “way-outside-the-box” customer attraction strategies.

John is the brains behind campaigns that have turned entire industries on their heads. He’s the guy who got Jerry Seinfeld out of retirement for an ad campaign (seriously, who does that?!), and he’s been helping businesses attract customers like a magnet without ever relying on discounting.

And in this episode? We’re pulling back the curtain on how he does it.

•  Why price discounting is a race to the bottom (and what to do instead)
• The insane power of incentives (He literally helped a car dealership achieve its biggest sales month in history—without dropping a single price)
• How to stand out in an industry where everyone is offering the same thing (No more “free oil changes” that no one cares about)
• Why persistence beats intelligence—John shares the exact strategy that landed him the Seinfeld deal, and trust me, it’s a game-changer

If you’ve been wrestling with how to stand out in today’s crowded market, John’s unconventional wisdom is exactly what you need. Hit play now and get ready to think differently about marketing forever!

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This Episode's Sponsor

FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted digital ads that convert. Not only that, they work tirelessly to ensure car dealers integrate marketing and operations for a robust and functional growth strategy.

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