The Dealer Playbook

Ep. 653 - The Hidden Influence of Retail Spaces on Customer Behavior, with Omar Gandhi


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In this episode, my guest is Omar Gandhi, founder of Omar Gandhi Architects (OG) and the architectural genius behind Audi Haus.

Omar’s firm, Omar Gandhi Architects, has built a reputation for creating spaces that do more than just exist—they make people feel something. And as it turns out, when people feel something, they’re more likely to engage, connect, and even buy.

In this episode, we talk about the power of intentional design and how Omar, the brilliant architect behind Audi Haus shares insights on how design isn’t just about aesthetics—it’s about business, customer psychology, and ultimately, ROI.

We get into:

  •  How retail spaces (not just products) can shape customer perception and influence buying decisions
  •  The ROI of great design—why creating the right environment can make or break a brand’s impact
  •  The wild ride of Omar’s career—from losing his job to building one of Canada’s most respected architecture firms
  •  Why saying yes to the smallest projects early on led to massive opportunities later
  •  And the secret sauce behind Audi Haus—how a single space can shift someone’s entire experience with a brand

This episode is packed with real-world insights that go way beyond architecture. Whether you’re in retail, marketing, or just someone who loves a great underdog story, there’s something here for you.

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FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted digital ads that convert. Not only that, they work tirelessly to ensure car dealers integrate marketing and operations for a robust and functional growth strategy.

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The Dealer PlaybookBy Michael Cirillo

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