In this episode, my guest is Christine Mitchell—aka The Car Lady— founder of The Car Lady Canada, and we talk about what it really takes to build dealership loyalty, elevate women in automotive, and create a culture that actually sticks.

Christine’s been in the car business since she was 16—and what started as a gig in the lube lane turned into a national movement that’s helping dealers across the country retain customers and talent.

We talk about:

• Why most “women in automotive” conversations are missing the mark—and what needs to happen instead
• The real ROI behind Know Your Car Night (87% retention)
• How to create dealership culture that isn’t just pizza Fridays but real leadership from the ground up
• The surprising power of post-sale follow-up that doesn’t involve a birthday email or another push notification
• Why empowering the receptionist might be the smartest move you make this year

Christine dropped a line that really stuck with me:

“The diamonds are in your store. You just have to harvest them.”

If you’ve ever said “we want to improve our culture” or “we need more loyalty” or “we want more women on our team”—this is your playbook.

It’s not about checking boxes. It’s about building something better—together.

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This Episode's Sponsor

FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted digital ads that convert. Not only that, they work tirelessly to ensure car dealers integrate marketing and operations for a robust and functional growth strategy.

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