The Dealer Playbook

Ep. 657 - Human First, AI Fast: The New Sales Formula, with Kyle Mountsier


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In this episode I’m hanging out in person with my good friend Kyle Mountsier—COO at ASOTU (Automotive State of the Union), we talk about everything from AI implementation in dealerships to the real reason human connection is the most valuable currency in retail auto.

We’re recording this one in person from New York City, floor-sitting style (yep, you read that right)—and it’s one of the most candid, dynamic convos I’ve had.

We dive into:

  • How to responsibly integrate AI into your dealership without breaking trust or compliance.
  • Why most dealers are thinking about AI all wrong—and what to do instead.
  • The importance of internal GPT models and why uploading your P&Ls might be the smartest move you make this year.
  • The shift from hours worked → problems solved, and what that means for your business.
  • Why connection is the real ROI (and always has been).
  • A sneak peek at ASOTUCON and why it’s more than just another auto event—it’s where the others gather.

There’s a lot of noise out there about AI, digital retail, and operational efficiency—but very few voices are cutting through with the clarity, care, and conviction that Kyle brings to the table.

If you’ve ever wondered how to blend emerging tech with real human moments in the dealership, this conversation will give you clarity (and maybe even a few goosebumps).

Grab your ASOTUCON tickets here: https://www.asotucon.com/

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This Episode's Sponsor

FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted digital ads that convert. Not only that, they work tirelessly to ensure car dealers integrate marketing and operations for a robust and functional growth strategy.

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The Dealer PlaybookBy Michael Cirillo

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