The Nordy Pod

Ep 69. Veronica Swanson Beard & Veronica Miele Beard, CoFounders of Veronica Beard


Listen Later

This one-of-a-kind sister-in-law duo exploded onto the fashion scene in 2010, quickly attracting industry and celebrity attention with a simple but revolutionary product, the Dickey jacket. Their interchangeable assortment of vests and jackets allow on-the-go women ultimate customization with great style and an amazing fit. Though the Dickey jacket is their signature piece, their brand has expanded well beyond this one category into accessories, handbags, shoes, dresses and more purely out of the sisters' organic desire to create the kinds of things they want to wear. Now in more than 90 doors in the US and internationally, as well as a booming online business, the brand has carved out a sweet spot in the contemporary market. Boasting a lifestyle approach that's "not just for the pretty girl or the uber wealthy," Veronica Beard is a perfect option for professional women who love looking great in the office, at home or poolside on vacation. Very much run as a family business, the Veronicas sit side by side hashing out every detail of their brand, with mutual trust and respect for each other and a laser focus on the customer which makes them a great fit for us here at Nordstrom. We're happy to do business with them and we're excited to share their story with you here on The Nordy Pod.
Thanks for tuning in to episode 69. We hope you enjoy it!
Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to [email protected] to be a part of the conversation! And be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.
...more
View all episodesView all episodes
Download on the App Store

The Nordy PodBy Pete Nordstrom

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

340 ratings


More shows like The Nordy Pod

View all
The Glossy Podcast by Glossy

The Glossy Podcast

256 Listeners

The Business of Fashion Podcast by The Business of Fashion

The Business of Fashion Podcast

584 Listeners

Second Life by Second Life

Second Life

2,853 Listeners

the goop podcast by gwyneth paltrow

the goop podcast

6,787 Listeners

Let's Get Dressed by Liv Perez

Let's Get Dressed

281 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

58,333 Listeners

The Run-Through with Vogue by Vogue

The Run-Through with Vogue

707 Listeners

The Who What Wear Podcast by Who What Wear

The Who What Wear Podcast

98 Listeners

The Debrief by The Business of Fashion

The Debrief

44 Listeners

The Everygirl Podcast by The Everygirl Media Group

The Everygirl Podcast

338 Listeners

Fashion People by Audacy | Puck

Fashion People

228 Listeners

The Good Buy by Harper's Bazaar

The Good Buy

77 Listeners

Are You A Charlotte? by iHeartPodcasts

Are You A Charlotte?

1,044 Listeners

The Burnouts with Phoebe & Sophia by Phoebe Gates & Sophia Kianni

The Burnouts with Phoebe & Sophia

51 Listeners

Aspire with Emma Grede by Emma Grede | Audacy

Aspire with Emma Grede

585 Listeners