Retail Retold

EP 7: Liquor Factory in Andover, NJ with Matt Tobin


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New Jersey is notorious for its restrictive laws governing who can sell alcohol. Those laws limit the supply of licenses based on population - one liquor license per 5,000 residents. Because of such restrictions, many liquor licenses in New Jersey are bought from existing license holders. In places where demand is high, licenses can sell for $1million or more – if they are available at all. 

Despite this restrictive business landscape, Liquor Factory has paved its way to becoming a staple in New Jersey with six different locations. On today’s show, Matt Tobin of Liquor Factory dives deep into what is like running a successful family business. Plus, he gives great and practical tips on opening a liquor store in New Jersey. 

In this episode, we cover these FAQs: 

  • How many liquor licenses can a person hold in NJ? 
  • What’s the difference between restaurant licenses and liquor licenses? 
  • How long is the liquor license bidding process? 
  • How do you ensure the success of each store when you own several locations? 
  • How can you turn a former restaurant into a liquor store? What kind of license do you need?

  • ...more
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