Originally drawn to baking, Alex's journey to becoming a Home Chef and Food Blogger started in her mom's kitchen where she felt most comfortable expressing both sides of her Black and Puerto Rican heritage. While she loved baking, her dslexia proved to make the precise measurements very difficult. Alex made the pivot to focus on savory cuisine and never looked back. With a career in PR and marketing, Alex took the leap to go full-time into the food content creator world during the pandemic finding a lot of success online with her blog Just Add Hot Sauce. Today, Alex runs her succesful blog, a YouTube channel filled with cooking videos, Instagram, and her newsletter where she connects with her audience showcasing her personal story through food.

Co-Founder of Claima and Former Nike Marketer, Bimma Williams interviews leading and emerging creatives and entrepreneurs of color about how they were able to build their own tables by turning their hobbies, side hustles, and ideas into thriving small businesses.

From these stories, listeners will learn how to claim their dream careers by stepping into the world of entrepreneurship. Featuring Melody Ehsani, Jeff Staple, James Whitner and more.

Follow Claima Stories and Bimma Williams on Instagram: @claimastories @bimmawilliams

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