GDPR is a Tidal wave headed for the digital media ecosystem. All data brokers and publishers who make margins based on personal data will be affected. This includes Global giants such as Facebook and Google. Websites are leaking personal data to unwarranted parties. Consenting audiences will be tiny compared to what we have today. The transition to non-personal data is the answer.

This week's guest is Dr Johnny Ryan, Head of Ecosystem for PageFair. Johnny is currently focussing on GDPR, the ePrivacy Regulation, and media sustainability. Johnny is also the author of "A History of the Internet and the Digital Future". Johnny breaks down what GDPR means in general and more specifically for digital publishers of all types. He discusses the pitfalls and the solutions.