On this week's show, we discuss how goods and services are no longer enough. How competing on price alone will kill your business.

We discuss how we need to move beyond designing the thing to designing the experience of the thing.

We discuss how business is a theatre and how employees should be cast members. How employees shift from task mindset to experience mindset, it is no longer about a task but how the task is done.

We discuss how staging experience means the customer is the products and how merchandise is part of the experience and not the product at all.

Joe paints a picture of the landscape and we differentiate Commodities /Goods /Services /Experiences.

Amazon books: https://www.amazon.co.uk/B.-Joseph-Pine/e/B001JP9UY2/ref=sr_ntt_srch_lnk_6?qid=1517360950&sr=1-6

Thoughts page of Joe's posts: https://strategichorizons.com/books-and-ideas/thoughts/

The Experience Economy Expert Certification class to be held August 6-10 2018 in Minneapolis, Minnesota https://strategichorizons.com/learn-and-engage/public-events/certification/

New HBR Article: Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff