A piece of jewelry isn't just an accessory, it's a marker in time, a monument to the most important moments in our lives: an anniversary, a graduation, a birthday, a bachelorette party. So, what does it take to build a brand that people don't just buy from, but that they connect with? The kind of brand that brings people together.

Today we'll explore the answer to that question and more with our guest, CEO and co-founder of the British luxury jewelry brand by the same name, Monica Vinader. We'll dive deep into the history of Monica's brand and her incredible breakthroughs in the craft of jewelry making from several different unique perspectives—the brand, the partnership and the sales floor—to uncover the secret to Monica's irresistible products and the source of the intense emotional connection the brand has with our customers.

Since launching in 2008, Monica has built from scratch an internationally recognized label with a laser focus on bringing more accessibility to high-quality materials, contemporary design and sustainable craftsmanship. But how do you take an idea like that and turn it into something real? Monica shares her inspiring entrepreneurial journey, how she works to keep the brand values strong and what the future holds for this rapidly expanding business.

After that, we'll hear from our Divisional Merchandise Manager for main floor accessories at Nordstrom, Denise Junell, to learn more about the incredible value of Monica's brand in our stores and the unique partnership that’s made us so successful together.

And to round it all out we'll get a floor-level perspective on the brand from one of our very own salespeople, Christiane Buck, who's a DSA—or Designated Sales Associate—for Monica Vinader at our store in the Westfield Montgomery mall in Bethesda, Maryland.

Thanks for tuning in to episode 83. We hope you enjoy it!

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