This episode offers expert insights and actionable tips to help you effectively market and grow your pest control company. In today’s episode, Allan and Eric welcome back Mat Rogers for the 5th time on the podcast. Mat is the COO of Lizard SEM. Mat talks about Local Service Ads, which are Google's paid advertising platform that helps local businesses to connect with potential customers in their area. The variables that determine an LSA's ranking include the business's proximity to the searcher's location, the business's ratings, and the responsiveness of the business to customer inquiries.

Mat can be reached at 
 https://lizardmarketing.co/  or on Instagram https://www.instagram.com/lizard.marketing/

 Mat has recorded 4 episodes with us, if you haven’t listened to them yet, I encourage you to check it out his previous episodes:

Episode 33 “The Facts and Fallacies of Scaling a Pest Control Company with Digital Marketing” dropped on May 26th, 2022 

Episode 39 “Why Marketing is Worth the Investment for Your Pest Control Company” dropped on July 7th, 2022

Episode 57 “How to Optimize Your Website for SEO” dropped November 10th, 2022

Episode 65: “Tips to Help Convert Your Leads Into Revenue with Expert Mat Rogers” dropped January 12th, 2023