There's an interesting moment that happens nowadays. You're on your phone, you're scrolling through reels of cat videos and your cousin's baby's first birthday cake smash and then… there it is. A person you've never met, standing in perfect golden-hour light, wearing an outfit that makes you stop and think, "Hey, maybe I could pull that off." Then, before you even realize you're shopping, you've clicked through, checked your size and added it to your cart. It didn't start in a store. You didn't search for a brand or a product. You saw a person. And although you don't know them, you trust them. And that trust has become the new currency in the rapidly expanding business of Influencing.

The social media influencer, once a niche personality with a smartphone and a few followers, has grown into a multi-billion dollar industry, reshaping retail and redefining the relationship between brands and their audiences all over the world.

To help us better understand the impact that these content creators are having on our business we'll first chat with our very own Vice President of Marketing for Nordstrom, Marie Langhout-Franklin.

After that we'll explore the broader landscape of influencing and retail with a super-talented entrepreneur by the name of Amber Venz Box, co-founder and President of an incredibly powerful social retailing platform called LTK.

To wrap it all up you'll hear from an actual full-time influencer by the name of Sara Walker.

Thanks for tuning in to episode 85. We hope you enjoy it!

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