Ever wondered how a simple hobby can turn into a flourishing career? Discover the incredible journey of Sarah Fennel, the brilliant mind behind Broma Bakery, as she shares her transformation from passionate food blogger to successful cookbook author.

Sarah’s transition from blogger to cookbook author was not without its hurdles. She spent two years meticulously transforming her beloved online content and creating new recipes into a tangible book for her audience. With 100 recipes, including new creations and fan favorites, Sarah put her skills in branding, writing, and photography to work. Her commitment to understanding her audience's needs has been pivotal, guiding her choices in both her blog and book creation. This episode offers a behind-the-scenes look at the process of creating her first book, filled with memorable moments and the excitement of seeing a creative endeavor come to life.

In our conversation, Sarah also reflects on her experiences with course creation and the bittersweet decision to close her successful food photography school. She shares insights into how these experiences shaped her approach to launching her cookbook, "Sweet Tooth," and discusses influential cookbook authors who have inspired her journey. As Sarah embarks on her book tour, she invites listeners to explore her exciting new recipes. This episode is packed with inspiration and creativity, encouraging listeners to pursue their passions and embrace the delightful complexity of the baking industry.

You can pre-order the book and get information on her book tour by clicking here.

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