John Warrillow is the creator of The Value Builder System™, a statistically proven methodology for improving a company's value by up to 71%.

We talk about the many pitfalls facing companies including "The Owner's Trap", where the revenue cannot grow beyond the owner's time. We talk about how businesses falter because of over-exuberance by the entrepreneur owner and how this leads to employee churn. John demystifies many issues around possible acquisition. We talk about how to position your company to look attractive by a likely acquirer, but in doing so make it a better business for yourself.

We talk about making it a more compelling business for customers and even the tweaks that should be made to language surrounding your business.

John is the author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognised by both Fortune and Inc Magazine as one of the best business books. Built to Sell has been translated into four languages. John's latest book, The Automatic Customer: Creating A Subscription Business In Any Industry was released in February 2015. Before starting The Value Builder System™, John started and exited four companies, including a quantitative market research business that was acquired by The Corporate Executive Board (NYSE: CEB) in 2008.