The Nordy Pod

Ep 94. Designing the Experience: How Physical Spaces Shape Retail


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When you walk into a Nordstrom store, a lot of things are happening at once. The layout, the colors, the lighting—all working together to create a feeling, and that feeling doesn't happen by accident.
In this episode we're exploring the incredible importance of a physical environment for retailing through the lens of interior design and architecture to create spaces that are inviting, exciting and so visually engaging that you can't help but come in and stay awhile.
You'll hear from the extremely talented architectural designer behind some of the most incredible retail environments for brands like Nike, SKIMS, Cartier, Piaget and Baccarat, as well as some amazing spaces for department stores like us here at Nordstrom. He's a true artist and a super successful entrepreneur who's built his entire design business up from scratch: Rafael de Cárdenas.
After that, stick around and get inspired by a return guest to the Nordy Pod, our vice president of store environments in charge of visual merchandising across our entire fleet: Paige Boggs.
Thanks for tuning in to episode 94. We hope you enjoy it!
Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at 206.594.0526, or send an email to [email protected] to be a part of the conversation! And be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.
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The Nordy PodBy Pete Nordstrom

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