Paul Dervan, CMO of The National Lottery and author of Run With Foxes joins us for a chat about the importance of being brave, getting consumer research right as well as measurement and metrics.

Ep. 95 - Outfoxing The Market

Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

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Ep. 95 - Outfoxing The Market

Ep. 95 - Outfoxing The Market

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