Lyndsay and Shannon, welcome guest Alix Northrup, a freelance illustrator delve into the intricacies of branding for businesses. They discuss the comprehensive nature of branding beyond just a logo, covering visual elements, messaging, and the feelings a brand evokes. Emphasizing the importance of custom branding, they explore the benefits of a unique brand identity, potential legal issues with non-custom designs, and the value of a cohesive branding package. The hosts also offer practical advice on finding a branding professional, highlighting word-of-mouth recommendations and the use of social media platforms like Instagram. Alex shares her availability for new clients and how to contact her.

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