Coach Brendan Suhr welcomes Michael Lombardi, former NFL executive & Author of Gridiron Genius. In this episode, Michael shares his four principles of leadership, the importance of learning multiple things instead of choosing a focus and what makes the great coaches  he was around like Bill Walsh and Bill Belichick so successful. He also takes us inside his new book “Gridiron Genius” and shares more about what he wanted to stress most in the book: CULTURE. All that and more on episode 99 of the Coaching U Podcast with Coach Brendan Suhr.