This week, we've got a really great episode. I spent some time with Mike Russell, who has a business that turns dentists' waiting lounges into an opportunity in the during unit where, on average, people are waiting for about 8 minutes.

Mike's team have a really great system that play videos that rather than overtly-selling are educational. We talk in Profit Activator 3 about educating and motivating, and this is one opportunity to guide customers to the next step.

Now, it's a relatively new adventure for him and one of the things we talked about is how do you get the word out about something that's new. One of the ideas, building on last weeks episode, is to create a pilot program and document the results so it's easy for the dentist to see the impact of using these videos in their waiting lounges.

I'm pretty excited about this episode. I think you'll enjoy it. Here we go.