In this episode of Zero BS Estate Agency, Nick discusses the crucial aspects of estate agency transactions, emphasising the importance of effective negotiation and marketing.

He highlights two key components that must work in harmony for a successful property sale: negotiation skills and marketing efforts. Nick underscores that having skilled negotiators is vital to maximise property prices, as they can effectively deal with potential buyers and secure the best deals.

Simultaneously, Nick Cheshire stresses the significance of marketing that can attract potential buyers, but without skilled negotiators, the marketing effort may be wasted if buyers cannot be converted into profitable offers.

Nick emphasises that negotiation and marketing must go hand in hand for optimal results, highlighting the interdependence of these two aspects.

This podcast also delves into the importance of understanding buyers' needs during negotiations, with an emphasis on the value of quality conversations during viewings and advocates for a disqualification rather than a convincing approach, aiming to match buyers with the right properties and ensuring genuine interest.

Additionally, the discussion touches on the challenges posed by industry KPIs that prioritise the quantity of viewings over their quality and suggests that quality should take precedence over quantity to improve the overall agency's reputation and results.

This talk also explores the role of transparency in real estate, both from agents and sellers, and how honest interactions can lead to long-term client relationships and positive reviews.

The conversation concludes with insights on the importance of pricing and valuations in English and Welsh estate agency, emphasising the need for agents to provide evidence-based pricing to potential sellers to be more inquisitive and ask questions, seeking evidence to support an agent's claims.

The overall message is to prioritise ethical practices, transparency, and the alignment of marketing and negotiation for a successful real estate experience for both agents and clients.

PODCAST GUEST: Nick Cheshire

Estate Agency: Nest In Essex, Unit 17 Lubards Farm, Hullbridge Road, Rayleigh, Essex, SS6 9QG

Email: [email protected], Number 01268 500988

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