This week, I have a very special episode for us, it's the very first time I spoke about the concept of More Cheese, Less Whiskers back on episode 24 of the I Love Marketing podcast. 

This episode will give you a great foundation of the ideas behind the More Cheese, Less Whiskers method we go through each week here on the show. I think you'll get a lot out of listening as we explain and introduce the concept that I'd been working on for quite some time before I actually spoke about it.