In Episode 9 of our podcast, we sat down with Adam Horton, the visionary behind Horton's Estate Agency.

This 23-minute conversation is a treasure trove of insights on how to maximise the value of your property in today's digital landscape.

Adam argued persuasively that the one thing that truly makes a difference is digital influence. While traditional skills like negotiation, property descriptions, and buyer relationships remain vital, they're no longer enough.

Agents, according to Adam, must harness the power of social media to create thriving local communities. This digital engagement not only enhances property exposure but also helps craft the right narrative, generate interest, and foster competition and urgency in the market.

In the pre-social media era, estate agents were limited to one-on-one interactions. Now, they can connect with a multitude of potential clients. Social media enables agents to build trusting relationships with digital communities. These relationships, Adam argues, are key to securing the best prices for properties.

The podcast also delved into the future of real estate agencies.

Traditional corporate agencies may face challenges retaining talent, while self-employed agents and independent high-street agencies seem poised to thrive in the evolving landscape.

In summary, the episode underscores the transformative potential of digital influence in the estate agency industry.

Sellers are advised to scrutinise an agent's social media presence, with a focus on content quality, local engagement, and the ability to reach both active and passive buyers.

In an era of increasing automation, building meaningful human connections through digital influence is the key to success.

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Call: 0330 043 0131

Hortons Estate Agents

38 Nelson Street

Leicester

LE1 7BA