Welcome to The More Cheese, the Less Whiskers podcast. This week we have a very exciting episode. We have best-selling author Jamie Smart. Jamie is the author of the books "Clarity" and "The Little Book of Clarity". He also has a new book coming out in about eight weeks and it's called "Results, Think Less, Achieve More".

One of the things that Jamie's really known for is writing very insightful books - when I say insightful, meaning there's no practice, there's no effort required for you to make a change. Once you read the book, you get the insight. Change is immediate and inevitable. I love that kind of thing about the way Jamie writes, but he's got a really cool opportunity with the largest bookseller in the UK for some special placement in their travel-related book stores in the airports and train stations and motorway stores.

We are going to spend some time today brainstorming how to maximize this opportunity. We start out with how to convert as many of the people as you can who are in the store and pick up the book, to actually buy the book, and then work backward from there.

You'll see the over-riding strategy in how we look at this, how we select that target audience and apply it to a Profit Activator. We had a really great discussion. Lots of great ideas came out of it, and I think we'll see how they can apply to any business. A way of thinking and insight about how you apply the Profit Activators to your business. Enjoy the episode.