Luke, a Sheffield-based self-employed estate agent, underscores the power of competition in maximizing property value.

His strategy involves aggressive pricing, professional marketing, and personalized service to create urgency among buyers and sellers.

Aiming for quality over quantity, Luke ensures a successful, efficient process while delivering top-notch results.

In this conversation, Luke, a self-employed estate agent based in Sheffield, emphasises the importance of creating competition when selling a property.

He believes that competition is the key to maximising the value of a home when it goes on the market. Luke suggests that human psychology plays a significant role in the process, with people naturally desiring what's in demand. He compares it to children wanting a popular toy.

Luke's strategy involves setting an aggressive pricing strategy, often at the lower end of the guide valuation, to attract multiple buyers quickly. He utilises professional marketing techniques like photography and videography to generate interest. He also arranges block viewing days, creating a sense of urgency among buyers and allowing them to put forward offers more quickly.

He stresses the importance of keeping the seller informed and making sure they don't wait too long to put their property on the market to take advantage of the initial buzz.

Luke also discusses the benefits of working with self-employed agents who can provide more personalised and high-quality service, as well as having the flexibility to prioritise their clients over high sales volume.

Overall, Luke's approach focuses on creating competition, professional marketing, and providing excellent service to maximise property value and ensure a smooth sales process.