Zero BS Estate Agency

EP014 - Jerry Lyon | If they've called for an update, you're already too late.


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Jerry Lyons, the visionary behind Estate Agent Content, has earned the esteemed title of the UK's premier content marketing provider, as affirmed by Google Reviews.

His company boasts a prolific track record of partnering with numerous estate agencies since 2012.

Beyond business success, they've donated over £38,000 to charitable causes since 2019 and clinched the prestigious Best Supplier Fundraising award at the 2022 Agents Giving Awards.

In a testament to his forward-thinking, in January 2024, Jerry is set to unveil the Ethical Agent Network, a groundbreaking initiative uniting the industry's finest and most ethically-driven agents.

In a lively podcast interview with Jerry Lyons, a content and marketing specialist from the Ethical Agent Network, the conversation revolves around the art of selling properties. The main takeaway is crystal clear: the agent you choose can significantly impact the value you get for your home. Jerry passionately underscores that the ace up your sleeve is an estate agent who's not only skilled but also ethical.

Jerry's anecdotes reveal the stark contrast between good and poor agents. The best agents, he insists, are those who obsess over getting the highest possible price for your property. They are committed negotiators, often landing deals that go well beyond the average market value. These agents don't just secure sales; they protect your interests with unmatched dedication.

The key, according to Jerry, is that your estate agent should be more than just a transaction facilitator. They are, in essence, advocates for your financial wellbeing. They play the long game, recognising that today's buyers are tomorrow's sellers, and their reputation is at stake.

Jerry's insights highlight the importance of communication. The best agents are proactive, providing constant updates to keep clients informed. They treat estate agency as a contact sport, always staying ahead of the curve.

Jerry encourages sellers to be selective when choosing an agent and advocates for zero-week contracts. Such contracts empower sellers and incentives agents to excel.

The conversation wraps up with two memorable quotes that sum up the essence of the discussion: "You get the leaders you deserve," and "If they've called for an update, you're already too late." These quotes capture the core principles of ethical, customer-centric estate agents and the importance of making informed choices in this field.

Contact Details:

Social Media:

  • Facebook Group: Ethical Agent Network on Facebook
  • LinkedIn Profile: Jerry Lyons on LinkedIn
...more
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Zero BS Estate AgencyBy John Savage


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