In this insightful podcast episode, James Cocker provides expert guidance on maximising property value during the sales process.

He places a strong emphasis on leveraging the potential of social media for effective real estate marketing.

James recommends creating engaging short-form portrait videos, such as 30-second reels, for showcasing properties on platforms like Facebook and Instagram, which can significantly boost viewer engagement.

He advises agents to strategically share property listings on social media before listing them on property portals, ensuring early local exposure.

Additionally, James underscores the importance of maintaining a robust online presence through a professional website to serve as a brand touchpoint.

Furthermore, he advocates sharing property listings in local Facebook groups to harness the power of social proof and foster direct engagement with potential buyers.

For more valuable insights and to connect with James Cocker, visit his profiles on Facebook and LinkedIn.