Meet Iain Cooper, a prominent figure in the estate agency industry, and the driving force behind Keller Williams UK.

With a passion for excellence and a mission to transform the perception of estate agents, Iain is dedicated to building successful businesses that prioritise the needs of clients.

He understands the intricacies of the property market, not only at a local but also at a national and international level and his leadership is characterised by a commitment to professionalism, a deep knowledge of the industry, and a genuine desire to offer the best service in the real estate business.

In a podcast conversation with Iain Cooper, he emphasised the critical role of a knowledgeable and quality real estate agent in maximising the value of a property when selling it.

He stressed that while various aspects of the real estate business can be learned or taught, understanding the local market dynamics, supply and demand, and the psychology of buyers and sellers are essential skills for an agent.

Iain focused on the importance of understanding the local market's specific characteristics, including supply and demand, to accurately price a property for maximum exposure.

Iain discussed the three C's of competition, choice, and control, emphasising that pricing competitively creates competition, which in turn gives the seller choices and puts them in control of the selling process. He also highlighted the need for agents to act as consultants, not just door openers, and to understand their clients' motivations, desires, and needs.

Throughout the conversation, Iain criticised unethical practices in the real estate industry, such as overvaluing properties, excessive commission-based incentives, and the need for better professional standards. He called for greater education and licensing for real estate agents to enhance professionalism and ultimately benefit clients.

Iain Cooper's Contact Details:

LinkedIn: Iain Cooper's LinkedIn Profile

Instagram: Iain Cooper's Instagram Profile

Keller Williams UK Website: KWUK Advantage - Iain Cooper

Email: [email protected]

Phone: 07411881965