In this episode, I'm joined by Neil Whitfield, a direct marketing expert turned estate agent who now helps agents grow their Estate and Letting Agency businesses.

Neil shares how the key to maximising a home's value when selling is understanding what motivates buyers and tailoring your messaging to them and stresses focusing less on marketing channels and more on crafting the right message to attract the right types of buyer.

Success comes from specialising in finding an area of expertise and clearly conveying why you're the authority.

He advises agents to have the courage to stand out rather than trying to appeal to everyone.

An effective agent-seller relationship is built on trust and equality.

Neil urges asking sellers the right questions to get them thinking differently while also qualifying if they are a good match to work with.

Overall, a massively insightful podcast on strategic marketing and mutually beneficial agent-client relationships.

Email: [email protected]

Website link: https://linktr.ee/mrneilwhitfield

Phone number: 07818034141