Paul believes the one thing that truly maximizes a home's selling price is effective representation by the real estate agent.

As he explains, good representation encompasses getting the pricing and marketing presentation right.

In his view, combining strong representation with optimal pricing and staging is the "triangle" that maximises a sale.

In other words, "Price, presentation, representation. If you get these 3 things right you will secure your best offer and buyer within 30-days..." said Paul and provides examples of houses languishing on the market due to poor photos, pricing, or agent relationships.

In contrast, he shares a recent success story where he took over a listing, redid the photos, adjusted the price, held an open house, and secured a full price offer quite quickly.

Paul stresses that an agent fully invested in the selling process through thoughtful counsel, accountability, and transparency is what yields the best outcome.

Ultimately his passion comes from a commitment to his clients' best interests, not just making a commission.

This level of care and service is what Paul believes maximizes sales price.

In other words,

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