"The way to get the maximum value for your house, Mrs. Jones, is to find the one buyer that will pay the maximum price for you, because I'll find you ten buyers that want to buy your home. And one of those buyers will pay more than the other nine. So how do we find them?"

He argues focusing too much on market conditions and value estimates can cause sellers to miss opportunities that actually match their goals and needs. The strategy should be tailored to each seller to determine the best approach, timing, potential upgrades etc. to attract the ideal buyer for that home, not fixated on highest list price.

Key takeaways:

• Don't become obsessed with market value fluctuations and forecasts
• Focus on your personal goals and needs from the move
• Work with an agent on a customized strategy to find the one buyer who will pay top dollar for your specific property...

Rowan Waller works for College and County estate agents in Oxford. You can reach him at [email protected].

Socials: Instagram @thepropertywaller

Mob: 07982632733