Simon Gates shares how agents can leverage valuation accuracy rates, market statistics, and completion track records to justify higher asking fee's and selling more homes.

Simon emphasises the importance of agents knowing their data and statistics to maximise the sale price for clients.

This includes accuracy rates for valuations, days on market, and most crucially completion rates.

He provides compelling examples of using data to justify higher asking prices and fees and argues agents should educate sellers on the likelihood of actually selling, not just initial valuations.

He also stresses truly understanding buyer demand in an area, having insight into what nearby properties have sold for, and conveying market conditions accurately.

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