Selecting a single target market is a key principal to the 8-Profit Activators as fear of missing out makes most people try to target as many people as possible. Selecting the right group can make all the difference as your message resonates with those people. It gives you someone to focus on as you create points of engagement. It is both an art and science though, and it's good to remember that being too specific could be costing opportunity too.

Today we're talking with Brad Lazarus. I met Brad more than five years ago when he was one of the people at the very first Breakthrough Blueprint event I did in London.

Today Brad owns a property investment company in the UK and we had a

really great discussion about Real Estate, and the psychology behind what's going on in the minds of people who have a problem and need to sell a house. Specifically investors, or those who own investment properties which is Brad's target market.

You'll notice in this conversation we started out going into a very specific target audience, crafting a solution specifically for those people. But then, when we took a minute to back up and look at the higher level, macro view of the business to see what's actually going on, where the transaction is taking place, and what Brad's role in that transaction is, we came upon a really elegant and much broader opportunity for what he's doing.

Sometimes taking a moment to look one ring out, a level up from the micro focus of the specific problem you're trying to solve, can reveal an even bigger opportunity, and create an opportunity for even more people.

I think you'll really enjoy this episode. It seemed to go by really fast.

Links:

BreakthroughDNA.com/Live GoliathPropertySolutions.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...