Today, I'm talking with Jim Hart. Jim is in Arizona and has had quite a career in both the newspaper business and direct response marketing, as a consultant and now working with small and medium businesses to help counsel them on their marketing.

We had a great conversation about the future of the newspaper business. We talked about how, despite the common narrative, there's still a lot of juice left to squeeze from the newspaper orange, and the unique opportunity Jim has with his skills as a direct response marketer, his knowledge of the newspaper business and his connections in the newspaper business, to bundle up his skills and create some really great opportunities for small businesses all over the country.

We progressed into talking about the deeper idea of picking one business and really going deep in providing solutions for that one business that could be syndicated to all the other service providers in the same business.

You'll see we started talking about dentists but the conversation narrow to end talking about chiropractors. This is a great demonstration of the focus you can get helping any kind of businesses, in the same way I have specific focus on being able to help real estate agents. We talked a lot about how this could apply to his situation.

I think you'll really find this an interesting episode, developing the idea of a working, scaleable example.

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