I have a really interesting conversation lined up for you today. Alex Epstein is one of my favorite people to have conversations with. This guy is super, super bright, he's a philosopher, which I love about him, and he's the author of one of the books that I think may be the very best book title ever, The Moral Case for Fossil Fuels. It's a reflection of the really interesting approach he takes looking at things.

We dive into that, but we spent most of our time looking at how we could apply the eight profit activators to the business of being Alex Epstein. We came up with some really great evil schemes for him use his own scorecards and super signatures.

I think you'll really enjoy this take on things.

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